17 of the Most Creative ‘Meet the Team’ Pages We’ve Ever Seen

To a prospect seeking out a new service provider, it can all be a little overwhelming. It’s easy to wonder: Who are the real people behind all the smoke and mirrors? Adding a “Meet the Team” page or section to your website is an easy, effective way to give your business a accessible face. It gives prospects an idea of who exactly they’ll be working with, and shows potential employees that you’re proud of the people on your team. For some inspiration, see how these companies introduce visitors to their most important creative assets: their people. 1. Yokel Local Yokel Local…

How to Create a Useful and Well-Optimized FAQ Page

Posted by AnnSmartyThe golden rule of marketing has always been: Don’t leave your customer wondering, or you’ll lose them. This rule also applies very well to SEO: Unless Google can find an answer — and quickly — they’ll pick and feature your competitor. One way to make sure that doesn’t happen is having a well set-up, well-optimized FAQ page. Your FAQ is the key to providing your customers and search engines with all the answers they might need about your brand. Why create an FAQ page? Decrease your customer support team’s workload. If you do it right, your FAQ page…

How To Optimize Your TikTok Bio 5 Easy Steps [+ Examples]

TikTok is quickly becoming the next big thing in social media, both for individuals and for brands. Fortunately, the dance and lip-sync app can be a lot more than that if your brand uses it strategically. And the first place to start with that strategy is in your TikTok bio. As it is on any social media platform, your bio is your chance to introduce yourself and your brand to every potential follower. You don’t have the time to re-introduce yourself in every video you create, so your bio gives you the chance to do just that. This is your…

Four-night trip to New Orleans, flight and hotel included, for $499? Awesome! Buy now! …It wants my login information? I’ve never even been on this site before. Oh, apparently I have, and I set up a username and password. Well, I don’t remember them, so I’ll just check out as a guest. There’s no guest checkout? I just want to go to New Orleans! Whatever, I probably can’t get off work that week anyway. Does this sound familiar? If so, you’ve been the victim of a terrible, horrible, no good, very bad online checkout experience. We’ve written about how to…

I like to think of marketing and sales as the leads in a buddy cop movie.  Sales is the grizzled veteran on the force who keeps reiterating that they’re “too old for this” whenever some zany misadventure gets started. And marketing is the hot-headed rookie with a chip on their shoulder looking to prove to everyone that they have what it takes to become the department’s first-ever bow-legged sergeant or something. There’s a lot of potential for a pretty compelling story if the two of them get along, but let’s imagine a movie where they don’t. In this film, the…

SEO Is Not an On/Off Switch — Whiteboard Friday

Posted by Dr-PeteWhen business is struggling, budgets are tight, and resources limited, your company might be tempted to cut back or cut off SEO efforts to save time and money until things stabilize. But halting SEO altogether — even for a short time — is actually a bad idea, as it means more work for you and your business in the long run.  Dr. Pete is here with a brand new Whiteboard Friday to tell you why SEO should not be treated like an on/off switch, and provide some suggestions on what to do instead.  Click on the whiteboard image above to open…

As marketers, we’re often tasked with designing, producing, and creating a variety of content to use across social channels, blog posts, and email. This often includes the use of a wide variety of design tools — including Adobe Photoshop, Canva, and even Getty Images. And yet, we often don’t pause to consider: Can I actually use this software for business purposes? More than likely, your team has already ensured you have a commercial license to use the products you design for business purposes. But, despite it being a legal term, it’s still critical your familiar with the concept of “commercial…

12 Best Productivity and Analytics Tools That Will Save You Time

Doing more with less has never been more important. Content strategies, marketing, sales, and many other areas of business require a lot of time and intentionality. With COVID-19, there are additional barriers being thrown at professionals. However, anything is possible if you have the right tools and processes to help you use your time more wisely and efficiently. The problem lies in narrowing down your options. This in and of itself, can be overwhelming and a waste of valuable time. I’ve been running a publication for a year now, and these are the tools that have allowed me to manage…

How to Understand Your Website Traffic Sources (Plus, 18 Tips to Increase Website Traffic)

Where there’s traffic, there’s hope. Because every visit is a chance for something good to happen. That’s why increasing website traffic is the first goal of most digital marketing strategies. It’s the equivalent of traditional marketing’s goal of brand awareness. If we’re going to spend all this time, energy (and maybe money) to generate traffic, let’s first spend a few minutes to understand the sources of website traffic, how they’re defined and how they’re measured. How is website traffic measured? Categorized? How can I increase traffic from each traffic source? How accurate are traffic sources in Google Analytics? This guide…

Diversity and Inclusion in SEO: BIPOC and LGBTQ+ SEOs Share Their Experiences

Posted by NicoleDeLeonPeople around the world are having important discussions about systemic racism, overt and covert bias, and how we can all do better. Understanding the problem is the first step. To get a sense of conditions within the SEO community, we asked people to take our Diversity and Inclusion in SEO survey as part of our ongoing project to study the state of SEO. Due to the subject matter and the way we reached out, our respondents were not a snapshot of the industry as a whole. We were very pleased to have 326 SEOs complete the survey, including…