How to Prioritize Your Link Building Efforts & Opportunities — Best of Whiteboard Friday

Posted by randfishWe all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In this popular Whiteboard Friday originally published in 2017, Rand Fishkin builds out a framework you can still use today to streamline and simplify the link building process for you, your teammates, and yes, even your interns. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. As you can see, I’m missing my moustache, but…

14 PowerPoint Presentation Tips to Make More Creative Slideshows [+ Templates]

I like to think of Microsoft PowerPoint as a test of basic marketing skills. To create a passing presentation, I need to demonstrate design skills, technical literacy, and a sense of personal style. If the presentation has a problem (like an unintended font, a broken link, or unreadable text), then I’ve probably failed the test. Even if my spoken presentation is well rehearsed, a bad visual experience can ruin it for the audience. Expertise means nothing without a good presentation to back it up. For starters, grab your collection of free PowerPoint templates below, and use the tips that follow…

Should Marketers Use Pop-Up Forms? A Comprehensive Analysis

As inbound marketers, we care about creating lovable experiences for our website visitors — but we also want to generate as many leads as we can for our sales teams. Most of the time we can do both without any problem. But when it comes to pop-up forms, conflict does emerge. Pop-ups are everywhere these days. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog subscriptions, growing email lists, and fueling lead generation. Some pop-ups are fairly benign and you hardly notice them. Others are distracting, and quite frankly, downright…

News flash — your email address from high school won’t cut it in the real world. Even if “baseballbro25@aim.com” serves as a nostalgic reminder for your peak athletic years, it’ll look like an eyesore on your resume and prompt any recruiter or hiring manager to press delete. That said, there’s probably at least one person who has the same name as you, so the email address with just your first and last name has most likely been taken by now. Fortunately, though, a professional email address isn’t limited to just your first and last name. There are plenty of ways…

As you’re probably well-familiar at this point, 2020 has brought with it plenty of disruption and change. Consider, for instance, the fact that I’m writing this post from my living room, which has slowly morphed into my full-time office (as well as a workout studio, movie theatre, and popular after-work happy hour spot). Along with a personal change in routine, the pandemic has severely altered how companies conduct nearly every aspect of business. And one major change? Conferences. In the early months of 2020, many businesses were faced with a similar problem: Should we host our event or conference entirely…

Updating Content for SEO: How to Teach Your Old Blog New Tricks (plus, 3 examples with ranking data)

You wrote it years ago. It did well at the time. People liked it …they clicked and opened, commented and shared. But your readers moved on. And you never looked back. Maybe it’s time to revisit that old blog post, update it and promote it again. Updating old blog posts has been one of the most effective SEO strategies we’ve found. We’re not the only ones. For the past four years, we’ve included this question in our annual blogger survey: “Is it part of your strategy to update old articles?” Every year, more bloggers answer yes. The bloggers that update…

This year has been a massive challenge for everyone. The global pandemic turned our lives on their head. I won’t be listing all the bad things here. It’s not the purpose of this post, plus there is nothing new I can tell you. Instead, let’s look on the bright side for a moment and appreciate all the colossal effort of the frontline heroes. 🧡

Everything Marketers Need to Know About Sender Scores

Email marketing seems like an easy win for your inbound marketing strategy. Write an awesome email, put in some snazzy images, fire it off to your opt-in list, and watch the customers roll in. Even if it all was that easy, though, the step marketers often overlook is just how difficult it can be to actually get your email into a recipient’s inbox in the first place. Seems basic, but there are tons of moving parts involved in email deliverability, and a huge one is the reputation of the email sender. Luckily, there’s a service called Return Path that has…

How to Learn Excel Online: 19 Free and Paid Resources for Excel Training

Like many marketers, I have a bit of experience with Microsoft Excel. I’ve used it to organize events, plan meals, and sort data — but I don’t have nearly the advanced knowledge I wish I did. And thanks to those limited skills, I’m constantly subjecting myself to the tedium of updating my spreadsheets manually. Like me, you’re missing out on a world of Excel training courses that could teach me how to automate my reports and save hours of time. When I asked even my most Excel-savvy colleagues where they picked up their knowledge, they told me things like, “I…