20 of the Best Professional Bio Examples We’ve Ever Seen [+ Templates]

Does your professional bio make a statement? In this article, we have great professional bio examples you should compare yours to — and a series of free bio templates you can use to make it perfect. If you’re anything like me, you probably don’t think about your professional bio until you’re suddenly asked to “shoot one over via email.” You have approximately one afternoon to come up with it, and that’s when you scramble, and the bio ends up reading like this: “Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies…

26 Pictures of Desks – Top Marketers Share Tips for Cameras, Mics, Lights and Hamsters

Headed back into the office soon? Staying in your home office forever? Either way, you’re probably on camera more than you’d ever imagined. You’re probably on camera more than a typical TV reporter. These days, talking to a camera for 3-4 hours per day is normal. Just another day. Not weird at all. Some marketers are podcasters and YouTubers. Naturally, their desks are mini-studios. But like it or not, with this much remote facetime, we’re all working in mini-studios now. Maybe it’s time to upgrade. “Hey your picture is amazing. What camera are you using?” We reached out to a…

The Beginner’s Guide to Editing YouTube Videos

As a video marketer, editing might be the most important part of post-production. If you can’t seamlessly weave your shots together or get your cut to hit the right frame, your video will seem unpolished and disengage your viewers. That said, if you’re operating on a shoestring budget, you might not be able to afford video editing software. So what’s a video marketer to do without editing software? Fortunately, YouTube offers a web-based video editor that is entirely free and accessible through its platform. In this post, learn how to use YouTube’s native video editing tools, as well as best…

The 6 Stages of the Product Life Cycle

When I was 12 years old, I used to look through my older cousin’s CD collection, a little confused. I didn’t understand the need to have CDs when I could go on iTunes and listen to all my favorite songs. Then, when I was in middle school, I got my first hand-me-down iPod shuffle. This is a great example of the product life cycle (PLC) in action. CDs were in the decline stage while the iPod was in the growth stage. Now, you’ll rarely find a CD in anyone’s music collection unless they’re enthusiasts or want to feel nostalgic for…

7 Budget-Friendly Steps to Brand Your Business [w/ Expert Tips & Data]

In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture. But there’s often confusion around its meaning in business. What does it entail? Should you hire an expert? Most of all — branding is expensive, right? Not exactly. As it turns out, there are some creative ways to brand your business effectively without a ton of cash. While it does require time, the ROI won’t go unnoticed — in some cases, it can actually help you save money, while also growing your business. Building your brand…

Introducing Twitter Fleets: How to Use It to Boost Engagement

Following the success of Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories, Twitter has finally launched its own story feature. It’s called Twitter Fleets. Before rolling out the program to audiences and marketers worldwide, Twitter ran a pilot program in Brazil beginning in March 2020. Over the course of the year, more locations were added, and the feature went live for American users in November 2020. But what exactly are Twitter Fleets and how can brands leverage this feature across their social marketing strategies? In this piece, we’ll walk you through everything you need to know about Twitter Fleets,…

3 Easy Steps to Build Your Brand Promise [+10 examples]

If you’re a decent human being, you always honor a pinky promise. For the uninitiated, a pinky promise is usually between two people and it holds more weight than a spit shake, legal contract, verbal agreement, and “I swear on my [insert family member]” statements combined. It’s part of our social contract – once it’s been agreed upon, it cannot be broken. A brand promise is the scaled, commercial version of the pinky promise, with the brand holding up one finger and its target audience holding up the other. Except, in this case, breaking it won’t just ruin your reputation,…