The 30-60-90 Day Plan: Your Guide for Mastering a New Job [Template + Example]

With all the joy and excitement of landing a new job, you can feel just as much fear and anxiety. The same can go for the hiring manager. Overcoming a new role’s learning curve and the desire to make a lasting impression on your employer can put a lot of pressure on you. What if you can’t adapt in time? Fortunately, there’s a way to organize and prioritize your time and tasks, helping you seamlessly adapt to your new environment. It’s called a 30-60-90 day plan. And following it enables you to soak in as much information as possible, master…

The Ultimate Guide to Communication

The key to any relationship is communication. This includes romantic relationships, of course, but it also applies to friendships, coworker relationships, manager-team relationships, and even brand-customer relationships. Any scenario that requires you to convince, inform, entertain, or engage with another involves communication. The topic of communication is quite broad, right? I mean, it encompasses an entire college major at most universities. But we won’t be covering everything about communication in this guide. Below, you’ll be reading about communication as it applies to the workplace and to your customers — two pretty important topics, right? We’ll also be sharing ways to…

18 Beautiful New Ebook Templates [Free Download]

Did you know that landing pages have the highest conversion rate at 23% than other types of signup forms? But landing pages don’t convert visitors to leads all by themselves — without attractive and compelling offers behind them, they won’t generate the tons of leads for your sales team that you want them to. That’s why it’s so important to create valuable content people want to download, and then package it in a way that’s visually appealing to your readers. A big part of the ebook creation process is making it look both professional and attractive so people want to read it and…

10 Great Examples of Welcome Emails to Inspire Your Own Strategy

We’ve all heard how important it is to make a good first impression. Show up late for a job interview? That’s a bad first impression. Eat a ton of garlic and forget to brush your teeth before a first date? Also a bad first impression. It turns out that the “make a good first impression” principle holds true not only in face-to-face encounters, but in email interactions as well. When you send a welcome email to a new blog or newsletter subscriber, or to a new customer, you’re making a first impression on behalf of your brand. To help ensure…

The 17 Best Resume Templates for Every Type of Professional

While an eye-catching resume alone probably won’t land you your dream gig, it doesn’t hurt to put a little extra effort into how you present yourself on paper. The right resume design speaks to your individual skills and personality, and can propel your application to the top of the stack. But finding a cool design that also fits your professional identity can be a major hassle — and applying for jobs is already hard enough. We’ve scoured the web for some of the best resume templates to help you stand out in a sea of Times New Roman and crowded…

How to Run a SWOT Analysis for Your Business [Template Included]

A SWOT analysis is a useful technique to evaluate a new project or objective your business faces, or your business as a whole. Essentially, a SWOT analysis is a roadmap for how you should move forward with your business, which opportunities you’re missing out on, and which challenges you should tackle. It’s an effective method to maximize opportunities while minimizing negative factors associated with a given project or objective. Plus, it lets you unbiasedly evaluate your business’s strengths and weaknesses, which is key to avoiding unnecessary errors down the road from lack of insight. Here, we’ll provide a SWOT analysis…

Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday

Posted by KameronJenkinsBeing able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In this popular Whiteboard Friday, the wonderful Kameron Jenkins shows us a structured way to diagnose ranking drops using a flowchart method and critical thinking. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, everyone. Welcome to this week’s…

What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns

As marketers, we are always looking for new ways to get more bang for our buck. Co-marketing allows you to do just that — the process involves two or more companies working together to reap the benefits of their combined efforts. We’ve compiled the co-marketing tips and tricks below to help you create a successful co-marketing campaign and relationship, from start to finish. Partner companies typically collaborate on promotional efforts for a co-branded offer. In a co-marketing partnership, both companies promote a piece of content or product, and share the results of that promotion. By levering the relationship and reach…

How to Create Content for Every Stage of the Buyer’s Journey

No one wakes up in the morning and decides, “I’m going to buy something today.” Instead, they go through a path to purchase that includes research and evaluation before committing to a sales call. That journey is called the buyer’s journey. Because consumers are more informed and more empowered than ever before, it’s important to deeply understand your buyer persona and the journey they make so you can create content that helps them along that path while positioning you as an authority in your space.  In this post, we’ll cover:  Understanding the Buyer’s Journey in Marketing What a Marketing Funnel…