What You Need to Know About DKIM Authetnication

Have you ever really explored the depths of marketing emails you receive? If you haven’t, you’re not alone. I hadn’t either until yesterday. However, by exploring the details of email marketing messages, I’ve been able to find spoofed or phishing emails. Take this marketing email I received, for example. If I look at the original message, I can search for a specific component that proves the message’s legitimacy: What I’m looking for is a DKIM authentication, which proves that an email hasn’t been altered on its journey from the sender to an inbox. When I learned about DKIM authentication, my…

7 Tips for Making Dull Blog Topics Interesting, According to Our Blog Team

Sometimes, I’m assigned blog topics that are super exciting. I’ve written about Twitch, Instagram marketing, exciting company cultures, and team building games. These post topics quickly engage me, and I always find myself empowered to write a highly valuable article for readers. Other times, though, I’m assigned blog topics that aren’t as exciting. I’ve written about highly technical topics, such as Why Website Indexation Is A Must-Have for Marketers and Header Tags: What They Are and How to Use Them. Topics like these aren’t as easy to write about, and sometimes I find myself stuck trying to make “duller” blog…

Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

Posted by HeatherPhysiocAs an industry, we talk a good game about collaboration, but the truth is it’s not really happening the way we tell our clients and bosses it happens. We stroll into new business pitches and make big claims about how “integrated” we are. We preach that our recommendations are better because we have a more “holistic” offering. But whether it’s across agencies working on the same client, different teams working within the same agency, or different teams in-house on the client side, collaboration is much harder to achieve in reality than we make it look on the outside….

How Webinars Can Help Your Customer Retention Strategy in 2020 [IG]

When you first think of webinars, you probably think they’re a great tactic for the first part of the flywheel — attract. While you’d be right, webinars are also a way to delight and retain customers. In fact, 75% of B2B buyers consumed webinar content last year, which makes it a good idea to include webinars in your marketing mix. But I wonder, how are B2B companies using webinars? Do they focus primarily on lead generation? Or do they realize the potential webinars offer throughout the buyer’s journey and after the sale? An answer began to take shape when I…

How to Get Quick Results With SEO Sprints: The DriveSafe Case Study

Posted by ChristopherHofmanCurrently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins. But you can also create instant results with SEO, and it can be done on a small budget even when you are up against bigger players in your industry. In this blog post I will show you my framework to do SEO sprints. I will show you how you can use Google’s ability to index and rank faster to your advantage. Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians….

How much time do you spend online each day? If we’re honest with ourselves, we know it’s probably too much. In fact, one recent study found that we spend 6 hours and 42 minutes online every day. Imagine if you could put that time toward accomplishing your goals. That’s why we love the digital minimalism movement. Below, let’s learn more about digital minimalism, from how to become a digital minimalist to the tools you need to improve focus and productivity. In his 2019 book, “Digital Minimalism: Choosing a Focused Life in a Noisy World”, Cal Newport theorizes that to live…

15 of the Best Facebook Ad Examples That Actually Work (And Why)

On average, Facebook is home to 3 billion daily active users — from CEOs to students to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn’t always easy. For brands, posting on Facebook alone isn’t enough anymore, especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you’re smart about it. One way to get the most from your Facebook ad strategy is to create optimized Facebook Ads targeted at the…

How to Write an Effective Communications Plan [+ Template]

Remember the “Tide Pod Challenge?” That horrendous time at the beginning of 2018 when adolescents filmed themselves ingesting laundry detergent? While it was a funny (albeit dangerous) start to the new year, this small boost of infamy was a PR mess for the detergent brand in question, Tide, whose crisis communication team had to figure out how to respond to America’s teens swallowing their toxic product. Tide’s parent company, Procter & Gamble, was swift in their response, thanks in large part to their communication plan. Communication plans can help you clarify the purpose of a product launch or new initiative…