43 Messaging App Stats That Marketers Should Know

On some days, it feels like I communicate with more people on messaging apps than I do in person. When I’m at work, I’ll use our office’s instant messaging tools to chat with my colleagues. When I get home, I’m sending goofy messages on Snapchat. When I need to have an in-depth conversation with a loved one. I use Facebook Messenger. And, if I want to reconnect to a far-away friend, I’ll use WhatsApp for a global video chat. By now, you’ve probably used many of these popular messaging apps yourself. As an individual, you might love how they help…

How To Master Writing Advertorials

I’m a huge fan of food magazine Bon Appetit. I love the brand’s voice, messaging, and content, so when I found the corresponding YouTube channel for the publication last year, I was immediately sold. When you dive into Bon Appetit’s YouTube channel, you’ll find a cast of chefs. They either host their own show, make a recipe video, or both. For instance, my favorite Bon Appetit chef, Carla Lalli Music, hosts “Back to Back Chef” on the channel, but also has a few recipe videos. Recently, I went to browse the official website to purchase merchandise. (Hey, I have to…

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By Smarp’s Chairman, Pedro Ros –  None of us predicted a few months ago that we would be in this situation: a virus stopping the world as we once knew it. Governments have asked us to stay at home, whilst very brave people are fighting for us in hospitals and care homes; ensuring sustained critical services throughout this pandemic.

Why Site Speed Still Matters (Revisited)

Posted by mwiegandThe marketing stack dictates infrastructure before content Success in an earned media channel like organic search hinges on content. Specifically, on producing helpful content that has the ability to rank. Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links (see also: Medic, BERT, and its legacy predecessors like Panda, Penguin, and Hummingbird). But as SEO professionals prioritize content recommendations, keyword research, and link acquisition strategies (the more immediate factors in obtaining rankings), they risk devaluing technical changes — including site speed — that absolutely make…

HubSpot Content Marketers Note Their Favorite Content Marketing Campaigns

As marketers, we probably all have that one campaign that we can note as a favorite. Stunning campaigns are striking and evoke emotion: Joy, inspiration, liberation, excitement … the list goes on and on. For me, when I think of incredible content marketing campaigns, I turn to fast food. Fast food marketers have a history of successfully building massive interest for new menu items or poking fun at competitors via social media. If enough people participate in the exchanges, a campaign can go viral. Thus, the summer of the chicken sandwich, led by fast food chain Popeye’s, takes the cake…

12 Essential Media Planning Tools

Your customers are consuming messages in more ways than ever before — online, in publications, on TV, the radio, and on their phones…to name a few. Companies that invest effort in choosing the right platforms for the sake of customer acquisition and retention — and the right messages to promote on them — are engaging in media planning, which has become a requirement for organizations hoping to reach their audiences across multiple channels. The process of media planning is ongoing — one that requires diligence, an understanding of your audience, and knowledge of the various outlets where you can spread…

What Is a CDN? [FAQs]

Nearly half of all online consumers will abandon a page that takes more than 2 seconds to load. That means you need your website or mobile app to be fast to delight visitors. To speed up your web assets, you need a CDN.  Don’t know what a CDN is? That’s okay. It’s one acronym in a sea of marketing acronyms that all relate to the inner workings of your business. To understand what a CDN is, imagine you have a website hosted on a server in Denver, Colorado. We don’t often think about websites as being in a physical location…

So you’ve just finished redesigning your website. You’re excited, it looks great, and you’re patting yourself on the back. Before you start parading around this new great design like a kid showing off their new toy, you want to give it a whirl and see how it all looks from a visitor’s perspective. And there lies your first problem: For some reason you can’t comprehend, your web browser is still showing the previous version of your site. What the heck’s going on here? This is when your browser cache comes into play. We’ve all heard this term before… but do…