3 Ways to Leverage Brand Champions for Your Business

In our personal lives, we all want people who champion us. If we’re lucky, that will start with our family and extend to our friends and significant others. In an ideal work environment, our managers will also champion us and help us climb the ladder. There’s nothing better than having people cheering for you on the sidelines and advocating for you in the rooms you’re not in. As a business owner, you also want that level of support for your brand. That’s where a brand champion comes in as someone who promotes your business and helps grow your loyalty base….

These Big Social Media Platforms are Taking on Clubhouse: What Marketers Need to Know

If you’ve read the news or surfed through social media recently, you’ve probably heard about the new social media audio app called Clubhouse. In the last few months, Clubhouse, which allows users to drop in on audio calls as listeners or speakers, has received a $100 million valuation and grown to more than 10 million active users. Now, tech giants like Twitter, Instagram, Facebook, and LinkedIn are unsurprisingly building similar features to get in on the chat-streaming action. If you’re feeling deja vu following the competition around Snapchat Stories, and TikTok’s musical overlay features, you’re not alone. When a new social…

Fixing broken links has long stood as an SEO best practice. But if you’ve run into situations where you’ve fixed a broken link and nothing happened, you’re not alone. In today’s episode of Whiteboard Friday, SEO expert Cyrus Shepard discusses whether these fixes still matter, and takes you through steps to increase your chances of seeing the benefits.

The Top 3 Reasons Consumers Read Blogs & How to Attract Them in 2021 [New Data]

In 2021, there’s no question that blogging is beneficial to any marketing strategy. But, while blogging has been known to help brands boost leads, SEO, and credibility, many busy marketers might still worry that blogging’s effectiveness could be losing steam. Fears that “blogging is dead” haven’t been eased by research. Recently, when we polled over 300 people to ask them how often they read blogs, roughly 40% said “never.” This followed HubSpot’s Not Another State of Marketing Report, which revealed that blogging fell from the first to third-most-common content strategy between 2018 and 2020. But, before you get wrapped up…

How to Find and Remove Duplicates in Excel

“I’ve never been a natural, all I do is try, try, try.” These Taylor Swift lyrics, in the song “mirrorball”, perfectly explain my relationship with numbers, math, and anything concerning data analytics. However, as a marketer, data analysis is one of the most important aspects of my job. But like most marketers, who prefer strategy and creativity, numbers and Excel reports don’t come naturally to me. That’s why it’s important to know how to work in Excel and find shortcuts to help make the process easier. Today, we’ll dive into one of those processes — how to find and remove…

The 9 Best Ways to Send Large Files

We all know the frustrating feeling — maybe you’ve finally finished the script for your next marketing video, or you’ve collected all the images you need for your next campaign. But when you go to press “Send” you’re told, “Sorry. File too large.” Unfortunately, our email accounts can’t carry as much storage as you might think. Gmail, for instance, can only hold files up to 25 MB. Additionally, large files can eat at your storage space, even if it’s just sitting in your Sent folder. If you’ve got a file you can’t send the traditional way, don’t worry — we’ve…

The 12 Best Free Graphic Design Software for Marketers and Beginners

When it comes to website success, what you see is what you get. While compelling text, blog, and social media content can help set your brand apart from the competition, the visual appeal of your site is the first thing users see when they follow backlinks or click through search engine results. Recent research found that it takes just 2.6 seconds for users’ eyes to focus on a specific area of your website. What’s more, it takes just 0.05 seconds for visitors to form a general first impression of your site — meaning you’ve got just one opportunity to change…

Robots.txt: The Deceptively Important File All Websites Need

The robots.txt file helps major search engines understand where they’re allowed to go on your website. But, while the major search engines do support the robots.txt file, they may not all adhere to the rules the same way. Below, let’s break down what a robots.txt file is, and how you can use it. What is a robots.txt file? Every day, there are visits to your website from bots — also known as robots or spiders. Search engines like Google, Yahoo, and Bing send these bots to your site so your content can be crawled and indexed and appear in search…