50 Visual Content Marketing Statistics You Should Know in 2021

At the end of every year, we like to read through some of the major reports on inbound marketing, content marketing, social media, and online behavior. It’s amazing how fast things can change in just one or two years, and this year has a breadth of surprising statistics to reflect on. This year, we’ve seen the continued importance of visual content emphasized by the changes that occurred across almost every major social network, including Facebook, Instagram, and Twitter. At the same time, videos continued to grow as powerful tools for brands looking to communicate more easily with their readers, and…

How to Write a Letter of Interest in 2021 [Examples + Template]

It’s one of the worst feelings in the world. You’ve spent weeks perfecting your resume and crafting the perfect cover letter, and you’re finally ready to submit your application for your dream job. But when you scan the company’s careers page, panic starts pouring over you. The job you wanted to apply for is no longer open. It’s gone. And as you stare at your laptop screen in shock, you can’t help but think you’ll never be able to join your dream company. What should you do in this situation? You can’t just put your job search on pause until…

7 Marketing Channels to Focus On In 2021

Even though Field of Dreams is one of my favorite movies, the saying “If you build it, they will come” sadly doesn’t apply to content marketing. Too often, we forget that content marketing consists of two separate words — content and marketing. Creating content is usually the most fulfilling and enjoyable part of a marketer’s job but, distributing that content is just as important. After all, if no one sees your content, they definitely won’t come.  This is why it’s important to understand marketing channels and which ones you should use to leverage your content marketing goals. In short, marketing…

How to Buy Business Software, According to HubSpot’s Learning & Development Manager

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. As someone who manages HubSpot’s learning technology, I’ve gone about buying software the wrong way at times. I’ve pushed ahead without the right technical partners, I’ve missed a contract auto-renewal deadline, and I’ve rolled out changes to my team without empathy for how it might affect their day-to-day. From these experiences, and from working with others at HubSpot who procure and implement software, I’ve learned a lot. Today, I feel good about how…

The Ultimate Guide to Hiring a PR Agency in 2021

Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you’re “success” bound. See what I did there? Anywho, your company is on its way. But how do you communicate that with your stakeholders and the public? Between blog writing, drafting ad copy, and setting up an email workflow, it’s hard to make time for brand awareness and media management. That’s where a public relations (PR) agency can help. According to the Public Relations Society of America (PRSA), “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”…

Have Long & Unproductive Meetings? Try a Stand-Up Instead

We’ve all been in meetings that were about 30 minutes too long. We laugh at “this could’ve been an email” GIFs, sigh, and continue with our days. Yet, the truth is, unnecessary meetings are costing us way more than just time. Doodle’s 2019 State of Meetings Report estimated that poorly organized meetings are costing U.S. companies $399 billion. One to two unnecessary meetings a week might seem insignificant, but when you consider a whole year’s worth of meetings, the impact is considerable. As more companies move toward remote work, the number of meetings are also increasing. So, how can teams…

What Marketers Need to Know About YouTube Shorts

Did you know that the first video published on YouTube was only 18-seconds long? Since launching in 2005, the video giant’s founders have learned time and time again that content doesn’t need to be long to engage audiences. Now, following a five-month beta test — as well as the success of TikTok, Instagram Reels, and other viral video platforms — YouTube will soon roll out a global short-form video feature of its own. YouTube Shorts — a YouTube app feature that rivals TikTok and Instagram Reels — began its first round of testing in India last September. The beta feature enables…

The Beginner’s Guide to the Competitive Matrix [Template]

Have you ever been playing a game with your loved ones and you have to look around to suss out the competition? Whether you currently own or you’ re looking to start your own business, you need to do the same thing. A competitive analysis will help you identify your competitors and research their products, sales, and marketing strategies. By doing this, you’ ll learn your place in the market, how to differentiate yourself from your competition, and how to improve on their processes. Below, let’ s learn what a competitive matrix is, and review some templates and examples. Before…

Posted by meghanpahinuiWhat is duplicate content, and why is it a concern for your website? Better yet, how can you find it and fix it? In this week’s episode of Whiteboard Friday, Moz Learn Team specialist, Meghan, walks through some handy (and hunger-inducing) analogies to help you answer these questions!  Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. I’m Meghan, and I’m part of the Learn Team here at Moz. Today we’re going to talk a bit about duplicate content. …

RFQ vs. RFP: What’s the Difference?

Have you ever shopped for something online, compared prices, and read reviews until you knew you were making the right decision? That’s similar to what businesses do when they need to purchase something as well, except it’s a slightly more formal process. In the business world, the process includes having vendors or companies submit RFPs (request for proposal) or RFQs (request for quote) so you can compare their products and services. These documents help businesses decide which vendor they want to buy from. It’s similar to when we, as consumers, shop online and look at prices and reviews to compare,…