Deskless workers make a significant portion of the overall global workforce. Still, employers have a long way to go in empowering their deskless employees for success. Moreover, deskless workers are often “forgotten” by their employers who tend to be more focused on their deskbound employees. 

If you’re reading this article, you’ve probably caught on to the value an internal communications app can bring to your organization. Whether it’s employee experience, strategic alignment or simply getting the right information to the right employee at the right time, mobile apps have risen to the forefront of internal communications strategy in 2021.

Posted by Greg_GiffordWhile Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg Gifford, shows you how to put your best post forward. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Fridays. I’m Greg Gifford, the Vice President of Search at SearchLab, a boutique digital marketing agency specializing in local SEO and paid search. I’m here today to talk about— you guessed…

The Strategic Value of Structured Data Implementation on SME Websites

Posted by CrystalontheWebStructured data is one of the most effective ways to increase the visibility of your website content and increase the sustainability of your SEO as Google implements regular updates to the SERP environment. Over the last five years, many of Google’s most game-changing SERP features have been driven by the use of structured data from across the web. Google for Jobs, Google Shopping, how-to instructions, recipe cards, knowledge panels, and other rich snippets all include content from sites with structured data. So, when we think about how small and medium-sized enterprises (SMEs) can compete in today’s ever-evolving SERP…

The Ultimate Guide to Google Search Console in 2021

What is Google Search Console? Google Search Console (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. At any given time, I have GSC open in 2 to 10 tabs. It’s helpful on a macro and micro level — both when I need to see how many impressions HubSpot is gaining month over month or figure out what’s happened to a high-traffic blog post that suddenly fell….

How to Use Google Analytics to Track Social Media: Here are 5 Quick Ways

Social media is hard work.  It takes a lot of time and energy. Connect and share. Listen and engage. Grow your following. Be consistent.  Usually the list of social media marketing goals includes “brand awareness” and “drive website traffic.” But how well is working? Is it bringing visitors to the site? What are they doing? Not long after you start sharing content on social media, you find yourself asking this question: “How do I track social media in Google Analytics?” Of course, there are all kinds of social media metrics right in front of you. There are likes, shares, comments…

Thought Leadership and SEO: 5 Ways Thought Leadership Drives Rankings

You hear it in marketing meetings all the time.  Q: Why are we doing content marketing?  A: Thought leadership Thought leadership is that often discussed, but rarely defined marketing goal.  To learn what people mean by the term, we partnered with Survey Monkey and Mantis Research on a survey. We asked 481 marketers about thought leadership and came up with a new and improved definition of thought leadership marketing, based on the majority of responses… Thought leaders clearly communicate challenging new ideas, back them up with data and have a strong point of view.  And these were the nice-to-haves… Thought…

When you search for the definition of employee advocacy, it’s commonly described as the promotion of an organization by its staff members. It makes sense but covers only a fraction of the value that advocacy brings to your business. A well-oiled employee advocacy program can drive business performance in many different functions, including human resources, employer branding, employee communications, marketing, and sales. 

In the world of digital workplaces, the relationship between internal communications and IT departments is crucial. When building a business case for implementing a new employee communications software, it is important that internal communications (IC) departments work closely with IT. This collaboration can go a long way in defining how IT, IC, and other lines of business could benefit from the new solution. 

The Potential Impact of Gen Z on SEO

Posted by stewartfussellGeneration Z’s behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Gen Z’s presence is also growing in the marketing industry itself and, as such, learning how to work with and appeal to these young people is a critical step to take sooner rather than later.  Who is Generation Z? Social media stars might be the first people who come to mind when you think of Gen Z (also affectionately called Zoomers), but this age group is more than just TikTokers and YouTubers. Although the purported birth years…