Welcome to The Science Behind Success — a blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we’re showing you how psychology can help you overcome workplace obstacles and excel in your career. Because a little mindset change could go a long way. If you’re anything like me, there’s little in this world that scares you more than the daunting idea of public speaking (besides spiders, of course, but that’s another issue altogether … ). However, as marketers, most of our roles require public…

In the beginning of 2019, people were tweeting pictures of razors submerged at the bottom of their toilet bowls. No, this wasn’t a wacky teen challenge to make dads late for work. It was a protest against Gillette’s latest advertisement, one that confronts toxic masculinity. Brands that craft controversial advertisements like Gillette’s, however, expect this type of response, at least from some people. Taking any kind of stance on potentially sensitive social issues tends to lead to some form of disagreement. But authentically advocating for the causes you truly believe in usually has more pros than cons. “Even if publicizing…

Maximize Return During Tough Times Through Testing

Posted by timaj100We are living in a fast-moving time with new technology, ever-evolving social and political landscapes, and a pandemic on top of that. Any predictions about what to expect in 2020 for marketers was no doubt lightyears off what we’re experiencing now. So what can we learn from this year as we move forward? You can bet things will continue to change and evolve in unpredictable ways. What worked last year might not work now. Heck, what worked last week might not work next week! How, then, can you be sure you’re getting the most out of your marketing…

How to Design a Pitch Deck that Doesn’t Suck

The pitch deck is a staple of modern entrepreneurship — folded into the startup survival process. As a growing business, how compelling and intriguing yours is can be the difference between getting the capital you need to get off the ground and getting buried before you have the chance to make something of your company. An exceptional pitch desk is a solid asset for any business looking to secure funding and take that next step. But a mediocre one is easy to pass over and can undermine how cutting-edge or viable your company actually is. Every entrepreneur needs to have…

10 Logo Design Trends to Watch for in 2021 [Infographic]

We demand a lot from logos. They have to be simple, yet still convey the ethos of the brand in a way that resonates with consumers. They have to be timeless and distinct, but still modern and consistent with contemporary graphic design trends. It’s a lot to ask of a single symbol. As any designer will surely tell you, designing a logo that meets these varied expectations is no easy task. To help you prepare for the new year, Logaster created the infographic below detailing their predictions for the most influential logo design trends of 2021. Keep an eye out…

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Cliché: A picture is worth a thousand words. Fact: HubSpot’s pictures are worth 120 thousand clicks. Last year, my colleague Karla Cook gave our readers a 3,000-word peek behind the curtain into a new SEO strategy we implemented at the beginning of 2018. That strategy, which was designed to fix a traffic plateau across the blog, increased our organic traffic by 25% year over year — to eight million organic pageviews per month….

25 Stats That Make the Case for Infographics in Your Marketing

When we think about visual marketing content, it’s easy to default to popular mediums like television, web video, and social media. It’s for good reason, too. These channels do a great job of grabbing your audience’s attention and getting them familiar with the visuals related to your brand. But, there’s one type of visual marketing content that’s sometimes overlooked by marketing teams. It’s not as flashy as high-end influencer videos or Super Bowl commercials, but it’s one of the most effective and reliable forms of marketing content. Infographics are an excellent marketing tool for educating customers and sharing information. They…

How Lead Generation Tactics Can Boost Your Link Building Results

Posted by AnnSmartyHow effective is your link building campaign? I bet your answer is “I wish it could be better.” Talking to business owners and executives on a daily basis, I have yet to meet one who would be satisfied with their link building strategy. Everyone needs links, yet they are getting harder and harder to get. The solution? Change your link building mindset. How link building is similar to lead generation In any business marketing strategy, we’re really interested in one thing: sales. Yet, if we keep focusing on that end goal, we won’t achieve much. A customer may…

How to Grow Brand Awareness on Snapchat, According to Snapchat’s Product Marketing Manager

Snapchat has undoubtedly become a powerful advertising tool for marketers aiming to reach millennials and Gen Z — and for good reason. For one, Snapchat reaches 75% of millennials and Gen Z. Additionally, Snapchatters are highly engaged on the platform. In fact, most users open the app 30 times per day. All of which is to say: If you’re looking to reach millennials or Gen Z’ers and you’re not using Snapchat for Business, you could be missing out. But that might sound easier said than done. How can you truly leverage the platform — typically used to send funny photos…