Data Visualization 101: How to Choose the Right Chart or Graph for Your Data

Types of Charts to Use for Your Data Column Chart Bar Graph Line Graph Dual Axis Chart Area Chart Stacked Bar Graph Mekko Chart Pie Chart Scatter Plot Chart Bubble Chart Waterfall Chart Funnel Chart Bullet Chart Heat Map You and I sift through a lot of data for our jobs. Data about website performance, sales performance, product adoption, customer service, marketing campaign results … the list goes on. When you manage multiple content assets, such as social media or a blog, with multiple sources of data, it can get overwhelming.What should you be tracking? What actually matters? How do…

9 Types of Organizational Structure Every Company Should Consider

Choosing the best organizational structure for your company, division, or team is a lot like picking out a new car. At the most basic level, you’re always looking for something road-worthy — something that can take you (and your passengers) from point A to point B without a hitch.But beyond that, there are a lot of options to consider. Automatic or manual? Four-wheel drive or two? Built-in GPS? Leather interior? Flux capacitor? (Only if you’re going back in time, of course.) In the world of organizational structures, the options you have to choose from include things like chain of command…

Business as Unusual: How to Communicate Your New and Updated Services with Google My Business

Posted by ktaingSince the COVID-19 pandemic hit in early 2020, business owners have had to move quickly to make drastic changes in their services to meet searchers’ new needs in a continuously unpredictable landscape. While “Near me” searches saw a slight drop in early 2020, since then, have maintained a steady increase, further solidifying the need for brands and businesses of all sizes to be present and discoverable online. During the pandemic, almost a third of shoppers have purchased from a brand that’s new to them. In this article, we’ll explore tactics for surfacing your new or updated services digitally…

Gorgeous, on-brand images and lively language? Check. A substantial social following in the channels that matter most for your industry? Check. Leads coming through? Check — and fist bump. What comes next? Optimizing your social media lead generation so that it converts even more of your engaged audience into clients and customers. Social media lead generation is the process of turning brand awareness and interest into visitor actions, such as: Signing up for your weekly newsletter Accessing an ebook or white paper Signing up for a free trial of your service Attending a virtual event Engaging with a chatbot People…

The Ultimate List of Email SPAM Trigger Words

Editor’s Note: Spam filters have become much more sophisticated than the subject line triggers listed in this post. For a more up-to-date guide to email marketing, check out our free guide to creating email newsletters people actually read here. Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click ‘delete’ because of it? Or will they open it? Will it even get to them, or will it trigger SPAM filters? It’s the last of these concerns that we’re here to…

When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently? If you’re not sure, or if the last “analysis” you ran was a quick perusal of a competitor’s website and social media presence, you’re likely missing out on important intelligence that could help your brand grow. A competitive analysis can help you learn the ins and outs of how your competition works, and identify potential opportunities where you can out-perform them. It also enables you to stay atop of industry trends and ensure your product is…

Some presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. But the best presentations represent all three. And if you’re looking to get started making your own presentation, why not learn from the best of the best? To help you kick your own presentations up a notch, we’ve curated 24 awesome PowerPoint and SlideShare decks below.  When you’re clicking through the presentations below, notice how they weave an interesting story through the format, design their slides, and make their presentations interactive with features exclusive to the platform on which they…

Transformational leadership is one of the biggest drivers for business success and a better workplace experience. Moreover, the way leaders interact with their workforce and build relationships with their teams significantly impacts employees’ motivation, engagement, and performance at work. 

The New Best Practices for Native Advertising on Editorial Sites

Posted by MeganRoseMDigital advertising is different nowadays. How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict. And for native advertising in particular, ad performance has always relied on the nature of consumer behavior on the sites where they appear. Because they fit the form and function of their sites, their best practices are directly dictated by how we interact with the organic content that surrounds them. On editorial sites (think news, niche blogs and online…

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. (DemandMetric) Prioritizing blogging gave companies 13X the ROI compared with companies that did not prioritize their blogs. (HubSpot) About 70 million new blog posts are published each month on WordPress alone, with 77 million comments added per month. (WordPress) And in the podcast corner: 37% of Americans ages 12 and older listened to a podcast in the…