The 8 Best Social Media Analytics Tools for Marketers in 2020

These days, businesses across every industry are investing in social media marketing. But no matter how great your social media content is or how many people follow your accounts, you won’t be able to grow your audience, reach, and presence if you don’t understand the data behind it all. In-depth knowledge about the status and success of your social media marketing will offer actionable insight into things like which strategies should remain in place and what you should change or experiment with in order to grow. Social media analytics tools are able to help you with just that. Social Media…

Although Cyber Monday has been described as the biggest online shopping event of the year, more than $7.4 billion in online purchases were made on Black Friday in 2019. And, although 2019 had some of the most successful online Black Friday sales ever. The events of 2020 could lead to even more online transactions this holiday season. As an advertiser, you might want to learn more about growing online purchasing behaviors — and how you can leverage it in 2020. Below, we’ll highlight what we learned from polling 300 consumers last year. Then, we’ll present a few consumer behavior predictions…

14 Cover Letter Templates to Perfect Your Next Job Application

No one seems to agree on cover letters. How much time do you need to spend perfecting them? Do hiring managers even read them? Is it better to just send in your resume and call it a day? I’m not in HR, but I’ve been approached by applicants who wondered whether their cover letter would actually be read. My answer is one not many of them wanted to hear: “sometimes.” Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into applying for a position. The…

Headlines are the first look (and sometimes, the only look) people give your content. Think of all the times you’ve scanned title after title before clicking on the one that stopped your scroll. You’re not the only one who whisks by without reading. We found that 73% of people admit to skimming blog posts, while only 27% consume them thoroughly. Without a compelling headline, your content will never get the eyes it deserves. But what exactly are headline grabbers? And how do you write one that stands out among the black-and-white sea of copy monotony? Most importantly, how do you…

Posted by rootandbranchEditor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten, Steve, Darcie, Erin, and Sara — who completed a class this summer called “Digital Marketing Search Fundamentals”, taught by Zack Duncan of Root and Branch. Introduction Our digital marketing class this summer did not give us credits that count towards graduation (in fact, some of us graduated in Spring 2020), nor did it give us a grade. Instead, we learned about paid search and organic search along with some of the key concepts central to digital marketing. We also became certified in…

5 SEO Tactics to Maximize Internal Links — Whiteboard Friday

Posted by Cyrus-ShepardAre you using internal links to their full potential? Probably not. Luckily, Cyrus is here with five tips to help you boost your internal linking strategy — and your site performance — in this brand new Whiteboard Friday. Resources for further reading: • Should SEOs Care About Internal Links?• Internal Linking Best Practices Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans! Welcome to another edition of Whiteboard Friday. I’m Cyrus Shepard, and today we are talking about internal links. Specifically, five SEO tactics to maximize your internal links. I love…

What Is a Focus Group in 100 Words or Less [+ Pros and Cons]

In an ideal world, you’d know just how your product or business idea would be perceived before it’s released. This knowledge could help you make alterations to what you’re offering for the best possible reception, and better inform your sales projections and marketing strategy. Sadly, you’ll never know exactly how what you’re selling will be received by your target audience, which is why companies conduct market research. But, while mass data collection through surveys provides you with necessary quantitative information, it doesn’t offer as much qualitative insight into your target market’s view or opinion of what you’re selling. This is…

We all know that traffic alone doesn’t pay the bills. Ultimately, our traffic must do its job to convert prospects who have problems that we can solve. One way of getting the right people into the pipeline is by creating compelling content offers that practically beg for the opt-in. There’s just one problem: Making sure we generate enough demand for the offer to be successful. So if your content is just sitting on your website not getting too many downloads or leads, your promotion might be the problem. That being said, read on to discover the best techniques for marketing your ebook,…

The 7 Best Free Resume Builders We’ve Ever Discovered

A couple weeks ago, my brother Max sent me his resume in a text message, and asked me to ‘spruce it up a bit’ for him. Undoubtedly, I needed to do more than copy-and-paste the text into a Word document. To truly stand out, I knew the resume needed to demonstrate a level of professionalism and effort — something content alone can’t always convey. Fortunately, with the help of Zety, I was able to input Max’s resume information, choose a template, and have Zety design the piece for me, within a span of 20 minutes: Looks a little better than…

What Are YouTube Tags & Why Are They Important?

YouTube is the second largest search engine in the world, so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your blog posts for Google. Even if you’ve just created the next “Charlie bit my finger” video, you must remember that an algorithm dictates which videos YouTube will serve to its audience — and which ones it won’t. One of the best ways to keyword-optimize your videos for YouTube is leveraging tags. Below, we’ve put together a guide that will explain exactly what YouTube tags are, why they’re important, and some best practices to follow.  What are…