Bing PPC Ads: How They Work (and Compare to Google Ads)

If Googling has ever let you down, you may have come across another search engine called Bing. This search engine is powered by Microsoft and strives to outdo Google at every turn. Bing wants to revolutionize digital search and rival the industry’s long-standing powerhouse. It’s an ambitious goal, but one place where Bing differentiates itself is through its Pay Per Click ads, or PPC. According to our guide, Pay Per Click ads are, “a form of search engine marketing (SEM) where the advertiser pays for clicks on an ad.” Simply put, the advertiser has to pay the publisher whenever a…

Google Ads Mistakes to Avoid — Best of Whiteboard Friday

Posted by DiTomasoContrary to popular belief, SEO and PPC aren’t at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this informative Whiteboard Friday episode from last Spring, MozCon speaker and Kick Point President Dana DiTomaso explains how you can harness the power of both SEO and PPC for a better Google experience overall. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz readers. My name is Dana…

When I first moved out of my parent’s house, my spending was out of control. I bought take-out regularly, new clothes often, and fun products frequently. However, I quickly realized that I was spending too much money on unnecessary things. After racking up some credit card debt, I realized that I needed to cut costs somewhere. As a business owner, it can be just as easy to overspend as it was for me. When that happens, it’s time to review your bottom line and see how you can reduce your spending. In this post, let’s go over some of the…

Google is a fickle beast. The search engine is imperative to the success of your web content, but no one truly knows how the Google algorithm works (except for the elusive Google search-quality team, of course). Google’s search engine is also ever-changing. Google didn’t become the number one search engine in the world without prioritizing its user experience. It achieved this leading position by continually updating its algorithm to meet its user’s needs and delivering the best possible results (not to mention engaging users with new daily doodles on the Google homepage). If your content doesn’t keep up with these…

20 Free Professionally Designed Landing Page Templates

When it comes to turning web visitors into leads, landing pages convert at 23% on average, making it the highest converting type of signup element. A strong landing page usually offers your website’s visitors a resource, such as a piece of content, in exchange for contact information. Sharing or hyperlinking to the URL of a landing page, rather than a homepage, also increases the likelihood of turning traffic into conversions. While landing pages can play a vital role in lead generation, they don’t have to be complicated. In fact, you should aim for a page that’s concise and inviting, rather…

How to Design a Better FAQ Page: 5 Best Practices, SEO Ideas and Examples

What is the purpose of your website in one word? Answer. From your visitor’s perspective, this is why your website exists. They have a question. The website’s job is to answer. The navigation, the headers, the content, it’s all there to help them get to the answer. One common place to answer common questions? The FAQ page. Marketers don’t talk about these much, so we’re taking it on. We’re answering the most frequently asked questions about FAQ pages*. Why are FAQ pages important? Where to put FAQ on a website? How to design an FAQ page? What questions to include?…

Understand Market Penetration and How to Create a Strategy

Everyone wants their business to grow. This seems pretty intuitive considering effective and successful growth means your business is experiencing boosts in revenue, brand awareness, brand loyalty, and more — and we know this to be true by looking at the most successful and well-known companies today (e.g. Apple, Amazon, etc.). The question is: What do these highly-successful companies do to ensure they put themselves in a position for strong and consistent growth? Of course, there are a number of answers to this question based on who you ask. However, the one we’re going to focus on in this blog…

How to A/B Test Your Pinterest Ads: A Step-by-Step Guide

Pinterest is ideal for sharing visual content and discovering new ideas. Personally, I’m a huge fan of the platform and use it as a source of inspiration — I make Pinterest boards related to my interests (travel, style, etc.).  Pinterest is a unique social platform in many ways but one similarity it has with many other platforms is that it has ads located throughout the feed. Enter: business opportunity. In a letter to shareholders last year, Pinterest stated that its revenue from shopping ads grew over 100% from the first to second half of 2019. Pinterest’s 335 million active users…