The Social Media Content Calendar Template Every Marketer Needs [Free Template]

“We have a 9 a.m. meeting? Hold on — let me just click around the internet like a maniac to find something for the morning tweet.”  Sound familiar? Scrambling for social content is nothing new. We have meetings. We run late. Things come up. And it’s really hard to get any meaningful amount of work done when you have the next social media update looming over your head every 30, 60, or 90 minutes. It all moves so fast that you might periodically feel a case of the vapors coming on, which is why pre-scheduled social media content should be your new…

If you’ve ever written a blog post before, you know how much time they can take. From topic selection, to gathering research, to writing the post and pressing “Publish,” the process often demands hours. That’s why, if your post doesn’t earn the traffic you expected, it can be a major letdown. All that work that goes into a post for less-than-stellar engagement is, no doubt, one of the most frustrating experiences. Fortunately, there’s a way to combat low traffic and bring eyes to your writing: search engine optimization. SEO is a language that speaks specifically to search engines like Google…

How Behavioral Targeting Gets Your Content Seen By the Right Audiences

What optimization strategies are you using to improve the performance of ads? If you’re like almost half of marketers, your answer probably includes ad placement and targeting. As we know, targeted ads are used to find the most qualified leads by showing audiences content that’s relevant to them. Targeted ads connect you with the leads that are going to be the most interested in what you offer. So, how can you be sure that you’re generating the most qualified leads with your targeted ads? While there’s no sure fire way to tell, there’s an optimization strategy you may be missing:…

Adjusting Paid Campaigns During a Recession

Posted by ryanmoothartOur world changed dramatically in March of 2020 as a new viral threat to our livelihoods took hold in the United States and around the world. Here in the US (at the time of writing this post), COVID-19 has not relented Some industries have been more heavily affected than others. For example, travel and tourism businesses have been hurting far more than many other industries due to social distancing guidelines and stay-at-home orders. However, all businesses should re-evaluate their planned budgets for paid search and other paid digital campaigns for the next 12 to 24 months. Hopefully, this…

If you’ve been on the creative side of content marketing, you know not every idea is a winner. Sometimes projects gather a few links and then vanish under a pile of other content. To compete, you have to ensure the content you’re creating, from the idea to the actual execution, is compelling enough to earn the coverage and attention you hope it’ll achieve. And there’s one really excellent way to do this: involve a digital PR specialist from the get-go. I work in digital PR and have consulted on hundreds of content projects. Below, let’s review what I’ve learned about…

Marketing can have an enormous, positive impact on both revenue and brand recognition. Which is why organizations spend so much time, energy, and resources trying to reach their target audience. And yet, from billboard ads and radio slots to the roughly 300 billion emails sent each day, it’s hard to boost your brand amidst all the noise. Fortunately, there are innovative ways to cut through the crowded market and build brand awareness: and one of those opportunities is through digital credentials. Digital credentials have emerged as an impactful marketing tool across a variety of industries including corporate training, associations, professional…

The Ultimate Guide to RFPs

Have you been tasked with the job of creating a request for proposal, or an RFP? Whether you have no idea what that is or haven’t written one in awhile, today’s guide can help. We’re diving into the specifics of what an RFP actually is, why you might need one, and how to create your very first one today. To start, you should understand what all these letters even mean.   When your company has a new (often large) project, or one that’s more complex and requires a bit of outsourcing, an RFP can help you get the job done…

How to Build A Business Plan That Stands Out [Free Template]

Nowadays, it seems like a new company is starting every hour. But, while starting a company may seem easier now than ever before, entrepreneurs have an uphill battle from the moment they start a business. On average, a new business will need to compete with 25 competitors in order to stand out and thrive in its industry. Aspiring business owners that go in blind without a clear, actionable plan for marketing, hiring, finances, and operations are destined to face significantly more difficulties on their journey to building a successful company — which is why crafting a business plan is an…

15 Free Professionally-Designed Landing Page Templates

When it comes to turning web visitors into leads, 68% of B2B CEO’s use strategic landing pages as part of their strategy. A strong landing page usually offers your website’s visitors a resource, such as a piece of content, in exchange for contact information. Sharing or hyperlinking to the URL of a landing page, rather than a homepage, also increases the likelihood of turning traffic into conversions. While landing pages can play a vital role in lead generation, they don’t have to be complicated. In fact, you should aim for a page that’s concise and inviting, rather than complex and…