Should You Be Blogging For Enterprise Customers? Yes, Here’s Why.

When I sit down to write a blog post, I stick to a routine that has some flexibility. The way I write changes from time to time, but two things never change: who I’m writing for, and how to deliver the best experience. When you sit down to write, what are some of the questions you ask yourself? Are you keeping your audience in mind? For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? If you’re writing for the professional who is part of a large organization, how does your…

Ebooks vs. Whitepapers: Which One Should You Choose?

One of my favorite ways to learn new skills is by reading an ebook or whitepaper. When I want an overview of a broad topic, like digital marketing, I look for ebooks. They’re fun, vibrant guides in an interactive, book-like format. I click on hyperlinks for extra details and analyze colorful graphs. If I want to know all there is to know about a specific topic, like email list strategy, I source a whitepaper. They illustrate points with charts, and use study data or other statistics to back up the points being made. If you’re a marketer, there’s no doubt…

How to Network Online Like a Champ

Posted by cheryldraperThis conference season feels a bit different, doesn’t it? Where we’re usually globetrotting from event to event, this year most conferences have either postponed their dates or switched to online, remote-friendly formats, offering video sessions by top-notch speakers or live streams with open chats. But what about everyone’s favorite bonus during conference season — networking? Thankfully, all is not lost! With a little ingenuity and virtual elbow grease, you can still forge new professional relationships over an internet connection rather than a cocktail. (And hey, nothing’s stopping you from enjoying a nice, frosty Mozcow Mule or tasty mocktail in your home office…

The Start-to-Finish Guide to Writing a Social Media Proposal

Whether you’re providing social media management, marketing, or consulting services, the crucial step in winning a client is sending out a business proposal. A business proposal can help you prove to clients’ that you’re the most well-suited to meet their needs, and help you stand out from the competition. And, if you’re particularly interested in providing social media-related services, you’ll need to create a social media proposal. Here, we’ll explore best practices for creating a social media proposal that will enable you to exceed client expectations and expand your portfolio. But first, let’s zoom out and take a wider look…

How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy)

Posted by amandamilliganI’m a big fan of the Lore podcast, and in a recent episode, the host discussed a book called the Malleus Maleficarum. Two words starting with the “mal” prefix doesn’t sound super friendly, right? Well, the book is essentially a guide on how to identify witches and conduct witch trials. It turned out to have quite the horrible impact on society — as we’ve learned in history classes — but the host notes that it’s also one of the first how-tos ever written. And it was published in 1486, ore than 500 years ago. How-to content isn’t new,…

12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [IG]

With some 1.7 billion websites worldwide, it’s fair to say the web of 2020 is a cluttered place. Plus, there are over 2 million new blog posts published daily. To help stand out from the crowd, it’s vital publishers create compelling and engaging content. But how do you go about creating attractive, engaging, and memorable content? The key is to make it visually appealing. The human brain processes visual content 60,000 times faster than text. That’s a huge disparity and goes a long way to explaining why images and videos are so key to driving engagement on social channels like…

34 Free Online Marketing Classes to Take This Year

I don’t know about you, but I miss taking classes. I miss taking notes, studying, and most of all, learning a ton of new skills. That’s not to say I don’t learn a lot on the job here at HubSpot — because I absolutely do. But sometimes, there’s nothing quite like listening to a lecture, taking notes, and doing homework. Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. That’s where self-paced online learning comes in. I’ve taken a few…

Understanding & Fulfilling Search Intent – Whiteboard Friday

Posted by BritneyMullerGoogle houses the world’s information, and it’s their goal to serve the best answers to searchers’ questions. That means that understanding what your target audience is searching and why is more important than ever — but how do you effectively analyze and fulfill true search intent? In this brand-new Whiteboard Friday, Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription…

10 Content Marketing Analytics Tools That Finally Do What You Need

70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. These points emphasize the need for a strong content marketing strategy. A strategy is only as good as its tools. If you have a winning strategy, but unreliable resources to pull it all together, your plan might fall apart at the execution level. The challenge isn’t creating a strategy, but rather, finding the perfect tools to help you manage and work through your plan. You need tools to provide accurate metrics, the insights that will inform better decisions, and…