Blog SEO: How to Search Engine Optimize Your Blog Content

Search engine optimization, or SEO, is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are using search engines (like Google) to find your product or service.But does your blog content really help your business organically rank on search engines? In this article, you’ll find the answer to this question and more. Get ready for an in-depth exploration into the world of blog SEO, the factors that affect it, and tips to start optimizing your blog site for the search engines. Although it’s clear…

LONDON – July 30th, 2021 – Smarp, a leader in the enterprise employee communications space, today announced a new addition to its communications offering: a fully flexible email creation and delivery suite. The new email suite allows enterprise communicators to leverage the existing communications curation, creation and targeting capabilities of Smarp in order to reduce the amount of time needed to craft and deliver compelling emails to their target audiences.

What Is an Enterprise Data Model? [+ Examples]

Enterprise data modeling is nothing new. This tactic has been around for years, but it is still relevant to modern businesses today. It can feel like an abstract, complex concept at times, but it is an important part of data governance, which helps manage and secure a company’s data assets. In today’s world, data security is important, as is boosting productivity and efficiency with up-to-date applications and digital processes. Enterprise data modeling can help ensure company apps and data are standardized, secure and in-line with the business mission. What is an Enterprise Data Model? Simply put, an enterprise data model…

500 Internal Server Errors: What They Are & How to Fix Them

Troubleshooting an HTTP 500 internal server error is like solving a mystery. You don’t know what exactly happened or why it happened — all you know is that something’s wrong and you need to fix it. To guide you through the hassle of troubleshooting the dreaded HTTP 500 internal server error, let’s go over what it exactly means and its most common causes and solutions. Here’s what your 500 error page might look like in your browser: How to Fix a 500 Internal Server Error Unlike other server-side errors like a 502 code or a 503 code, a 500 internal…

The Parts of a URL: A Short & Sweet Guide

If your website is like a house, then your website’s URL is like that house’s address. It defines where your website lives online, similar to how your home address determines where you live in a neighborhood, helping your visitors easily find your site. URLs also help Google understand what your website’s pages are about. There are technically five elements of a URL, and they’re discreetly important for optimizing your site’s user experience (UX) and SEO. To help you develop a concrete understanding of every part of a URL, let’s explore each of them in detail. Below is an illustration of…

Account-Based Content Marketing in 9-Steps (ABM for Content Marketers)

You can catch a lot of fish with a net …but most of them you’ll throw back. You’ll catch fewer fish with a spear …but every one of them is a keeper. Content marketing attracts a large audience, mostly through search engines, social media and email marketing. But only a small percentage of this audience will match your ideal client profile. Account-based marketing begins with identifying your ideal clients, then targeting this small, specific group directly. So 100% of the audience is relevant. It’s automatic sales-marketing alignment. And it engages prospects earlier in their process before they go to Google….

Everything You Need to Know About Segmentation Bases 

Market segmentation is a powerful process because it separates your audience into groups so you can effectively target them based on traits such as the challenges they’re facing and/or how they’ll respond to certain marketing efforts. The most effective way to determine which traits you’ll use to group your audience is by using segmentation bases. In this blog post, we’ll cover the definition of segmentation bases, how to apply them at your company, and how you can use multiple segmentation bases at once. Before we dive into the five segmentation bases, let’s cover the basics. Segmentation Bases in Marketing Marketing…

As an organization gets larger, it becomes more and more difficult for different departments, and different employees within the same department, to communicate. Unfortunately, this can lead to a “left hand doesn’t know what the right hand is doing” scenario. It’s bad when the communication failure occurs internally, but it’s considerably worse when potential or existing customers are privy to the breakdown. From a sales standpoint, you may have sent a sales email to a prospect, only to be met with a reply of, “I’m already working with John” or “I’ve been a customer for five years … and no…

What is Web Accessibility? An Introduction to Web Accessibility

Accessibility has become a buzzword in the web industry over the last few years. Most people have a general idea of what it means, but do you know how it relates to your website? Let’s dive in and add some clarity to web accessibility. What is web accessibility? Imagine visiting an e-commerce website to buy a new product you are excited about, but you are unable to add the product to the shopping cart. Or, you’re on a website that has specific information you need to finish a big project, but you cannot access the content. It would be frustrating,…