Top Presentation Design Trends of 2021, According to Creative Experts

In early 2020, the world as we knew it was flipped upside down. Businesses were forced to pivot in the face of the pandemic, and as a result many companies adopted a remote work culture. Remote work changed the way organizations and teams worked — and even how companies communicated to prospective customers and acquired new business. Employees leaned into virtual designs, presentations, and events to communicate both internally and externally. The graphic design landscape, as a result, has changed dramatically over the past year. Now, presentations need to work harder than ever to connect, engage, and inspire audiences into…

Top B2B Content Marketing Trends to Watch This Year, According to Experts

If you’re a B2B marketer who isn’t investing in content creation, you’re in the minority — 79% of B2B marketers surveyed by Content Marketing Institute and Marketing Profs said their organization used content marketing to further their goals in 2020. Developing a sound content marketing strategy is worth it: We found that blogs are among the primary three forms of media used in content strategies today. In fact, 24% of marketers increased their investment in content marketing last year. As 2021 is in full swing, we wanted to talk with more B2B content marketers to see what trends they’re looking…

How to Create a Pie Chart in Excel in 60 Seconds or Less

At the beginning of 2021, I was tasked with an assignment: Create a pie chart showcasing which types of content performed best on the Marketing Blog in 2020. The question was an undeniably important one, as it would influence what types of content we wrote in 2021, along with identifying new opportunities for growth. But once I’d compiled all relevant data, I was stuck — How could I easily create a pie chart to showcase my results? Fortunately, I’ve since figured it out. Here, let’s dive into how you can create your own excel pie chart for impressive marketing reports…

Whenever I’m driving and see a Herb Chambers billboard, I smile. Image Source At this point, I can recognize the short, humorous, memorable ad copy as a Herb ad without even needing to see the brand name.  And, after years of seeing those ads, I feel like I know the Herb brand, and can describe it like an old friend: He’s funny, likes a good pun, and doesn’t take himself too seriously. Now that’s the power of brand voice: the power to make your brand come to life. Consumers prefer brands with strong, unique personalities. In Sprout Social’s 2020 Index,…

Everything You Need to Know About Starting a Podcast in 2021

I’ve become a morning walking companion to people I may never meet. How is this possible? They take me along in their earbuds as they stream my podcast, Build a Better Agency It’s a wonderful sign of things to come for marketers willing to venture into the podcasting universe. Once a fringe platform, podcasts are now surprisingly mainstream. According to Nielsen, six out of 10 people understand what they are, and 112 million Americans — 40 percent of the nation’s population — have listened to at least one. Though podcast listeners lean male, it isn’t by much: 56 percent are…

How to use Segments in Google Analytics: 5 Examples of Quick Insights Using Custom Segments

There’s a line that separates the Analytics beginners from the Analytics experts. It’s not an abstract line. It’s an actual physical line in Google Analytics. It’s the line that separates the menu for the reports (on the left) from the reports themselves (on the right) Clicking on the left brings you to aggregate data …and not a lot of insights. Clicking on the right slices up that data …giving you deep and actionable insights. All the fun stuff is on the right side of that line, including: Drill downs taking you deeper into each report Filters and advanced filters to…

Arise RevOps, the New Orchestrators of Customer Experience

I care about customers. Whether they’re your customers, my customers, or my customers’ customers, I want every one of them to have a good experience every time they pick up the phone to call a business, open a marketing email, or visit a website. It’s what gets me going every morning. That’s why I was thrilled in 2019 when I had the opportunity to launch HubSpot’s first-ever ‘voice of the customer’ team. I assembled a group of passionate people, each more dedicated than the last to improving customer experience. We met weekly, talked about our customers, forensically analyzed feedback, and dug deep into the…

7 Incredible Answers to “What Is Your Greatest Weakness?” — That Aren’t “Perfectionism”

So, you’ve finally got your foot in the door at your dream company. You’ve submitted the perfect resume and made a lasting impression during the phone screen. All there’s left to do now is to win over the hiring manager in the face-to-face interview. As a well-informed candidate, you’re doing your research on the company and preparing your answers to the most important interview questions you can think of — the most notorious of them all being: “What is your greatest weakness?” You don’t want to respond, “I tend to work too hard,” or “I am too much of a…