Do Blog Posts Actually Lead to Purchases [New Data]

In our 2021 Executive Marketing Leadership Survey, 20% of marketing leaders described company blogs as one of their “most important channels” for hitting goals. The enduring importance placed on blogging isn’t shocking. Not only can blogs boost your SEO, overall site traffic, and online presence, but they can also help prospects learn more about your industry, brand, product, or service. But, starting and running an effective, traffic-generating blog requires a lot of time and energy. And, if you’re a marketing manager on a tight budget, you might only be interested in tactics that directly benefit your bottom line. As you…

SEO Writing: 12 Tips on Writing Blog Posts That Rank on Google

If you’ve ever written a blog post before, you know how much time it can take. From topic selection and gathering research to writing the post and pressing “Publish,” the process often demands hours. That’s why, if your post doesn’t earn the traffic you expected, it can be a major letdown. Fortunately, there’s a way to combat low traffic: search engine optimization. As marketers, we’re always aiming to write content that’ll rank highly on Google, and SEO is the bridge that’ll help you get there. That begs the question: How do you incorporate that into your content? Don’t worry —…

What Do Website Visitors Want? It’s Not What B2B Brands Are Giving Them [New Research]

We have planned and designed hundreds of websites. Every day, we live in the world of website features, content and designs. That’s because we’re a web design company! But most digital marketers have been through the process at least once by now. As brands, we know what we want our websites to say and do. As visitors, we know that websites often fail to give us what we’re looking for. Why the gap? Because these are often two different things: what brands want to show on their website and what visitors want to find on that website. With the hopes…

Announcing: The MozCon Virtual 2021 Initial Agenda

Posted by cheryldraperCome one, come all to the hottest ticket in virtual! We’re packing up the MozCon big top and bringing all the MozCon magic straight to your front door. Last year we took MozCon to the virtual stage for the first time, and we loved it so much, we’re doing it again! Only this time, we’re taking it to the next level with exclusive performances by world-renowned local SEO jugglers, automation acrobats, link building magicians, and so much more! We know SEO doesn’t stop — searchers keep on searching, and marketers need to stay on their toes to meet their…

SEO Website Analytics: Going One Step Deeper Into GA

Posted by Brie-E-AndersonWebsite analytics can tell us a lot about our audience and how they interact with our site. Oftentimes, we rely heavily on these analytics for reporting. But what if I told you that Google Analytics provides data that can be used as a strategy tool? In this post, we are going to quickly look at three very specific, very actionable Google Analytics views for uncovering SEO opportunities. Track Core Web Vitals Google has verified that Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) are now part of the Page Experience ranking factor. These…

How Much Should Your Marketing Team Budget for 2021? [By Industry]

When I was hired for my first marketing role, I got really excited to pitch new, exciting ideas to my team. And I thought — as long as I had data to support the potential success of a project — that my team would be thrilled to hear these ideas. Which they were. But they were also cautious, and one of their biggest concerns was, “Okay, this sounds great … but how much is it going to cost?” Ultimately, being a successful marketer isn’t just about thinking strategically. It’s also about adhering to a strict budget, and achieving new levels of…

Featured Snippets: Not Gone, Just on Holiday (Apparently)

Posted by Dr-PeteOn February 19, 2021, we measured a dramatic drop in Featured Snippets on Google SERPs in the US. Like any responsible data scientist, I waited to make sure it wasn’t a fluke, did my homework, and published when I was sure I was onto something. Then, this happened (30-day view): C’MON, GOOGLE! I did all these beautiful analyses, found a lovely connection between Featured Snippet losses, YMYL queries, and head terms, and then you go and make me look like a chump?! Is there anything we can learn from this strange turn of events? Do I really need…