The 11 Best Free Email Accounts and Service Providers of 2020

You need it for networking, job recruitment, downloading resources, transferring files, setting reminders, meeting with colleagues, and so much more. Even with the rise of office chat platforms, you still depend on email for a surprising number of things. But unfortunately, not every email service is completely free. And even the free ones might not be the easiest to use or have all the features you need. It can be a challenge to find an email service provider at no cost that balances the right features with usability. To help make your search easier, we put together a list of…

The Ultimate Collection of Free Content Marketing Templates

Does any aspect of your job intimidate you? For content creators, sometimes the most stressful part of the role can be opening a completely blank document to start a new project. Whether it’s writing a blog post, designing an infographic, or creating an ebook, it’s challenging to start creating a new piece of content from scratch, especially if you’ve never done it before. Here in the HubSpot content shop, we want to take the work out of it for you. Instead of trying to master how to create every type of content in existence, cut down on the stress and…

Marketing Salaries in 2020: Salary Trends (and Job Descriptions) for the Top 7 Marketing Positions

A year of flux.  Some businesses are busier than ever. Others are basically shut down. It’s going to be a very uneven recovery. The digital marketers we know are mostly very busy. But is that true across the board? We have some questions: Has the pandemic impacted job opportunities for marketers?  What about salaries and compensation? Every 18 months, we step back and look at the various marketing jobs, to see how both the roles (job descriptions) and the compensation (salary and benefits) have changed. This is our fourth Marketing Compensation Report.  Here are the updated marketing salaries, followed by…

7 Ways to Create Bottom of the Funnel Content that Converts (with examples)

Not all of your visitors are on the hunt to make an immediate purchase. Catering the right content marketing collateral, especially at the bottom, is critical to land sales. You might have a huge collection of top funnel content, webinars, and other audience-builders. But what about content to turn your visitors into customers? As a visitor learns more about you—and progresses towards the bottom of the funnel, they’ll need that last bit of content to convert them into a customer. And that’s where bottom-funnel content comes in. So in this post, you’ll find answers to all the questions you’ve ever wondered about…

How to Use Pinterest Advertising to Promote Products and Attract Customers

Pinterest is often undervalued by social media marketers and considered an unnecessary component of a marketing strategy — unfortunately, if this isn’t the case for your team, you could be missing out on a major source of traffic and income. Pinterest offers plenty of unique opportunities for marketers to reach leads and influence consumer purchasing behavior. In fact, Pinners are more likely to grocery shop online. If you’re interested in exploring how Pinterest advertising can help you attract customers, keep reading. Pinterest Advertising With over 442 million monthly active users, Pinterest is a great place for businesses to advertise products….

One of the greatest music videos ever made (according to MTV) was released in 1990, winning Best Choreography and the hearts of fans and parody-creators alike: “U Can’t Touch This” by MC Hammer. This rap video (and those harem pants) made reverberations that are felt throughout pop culture today. But why am I talking about it on HubSpot’s Marketing blog? In 2020, Cheetos bought a Super Bowl ad spot to promote their brand, and they knew it had to resonate with as much of their target market as possible, which was most likely Gen Xers and older Millennials. Before you…

Rethinking Your Premium Content: How to Build a Guided Learning Course

Are you seeing a lower return of effort for traditional premium content like whitepapers, webinars, ebooks and more? Alternatively, do you find the biggest results just aren’t there for the amount of work you put into the creation? If so, you’re not alone. While these offers can provide in-depth insights for prospects, not every prospect sees the value in them. Still, we continue offering premium content to build trust throughout the buyer’s journey and learn information about prospects along the way. And yet, the problem remains: Where do you draw the line between offering free, useful content and charging for…

Everything You Need to Know About Landing Page Design

Whoever said “You never have a second chance to make a great first impression,” makes a valid point. You only get one opportunity to have your first interaction with another person … and the last thing you want is for that first interaction to be a bad one. After all, humans are known to remember negative experiences more vividly than positive ones. Great first impressions matter when meeting someone, going to a new place, and even visiting a website. In a world where virtually every business has a website, creating a positive first impression when your target audience members click…

Local SEO for Nonprofit Organizations: 5 Tactics to Try Today

Posted by kellyjcoopMany marketing channels are interruptive by nature, meant to divert attention away from a task, be it reading and replying to emails, perusing articles online, browsing social feeds, listening to the radio, watching TV — the list goes on. SEO is one of the only marketing channels (the only?) that serves to first deliver something, instead of asking before delivering. At its core, SEO is used to deliver helpful content to people actively searching for it. And, it can (and should!) be used to reach target audiences at the local and national level. According to Google, searches for…

Emotional intelligence has long been discussed as a critical component of leadership. The ability to regulate your own emotions — as well as the emotions of others’ — has proven invaluable on an individual level. Consider, for instance, the supreme importance of having a boss who doesn’t cry or yell every time a meeting doesn’t go her way. Alternatively, think about how important it is to have a leader who encourages positive, effective conflict resolution between teams when misalignment or miscommunication occurs. All of which is to say: emotional intelligence matters. But Kristin Harper, CEO of Driven to Succeed and…