15 Amazing Blogging Insights Your Analytics Can Tell You

A blog is a critical component of your inbound marketing strategy — it’s the vehicle for driving traffic, generating leads, and establishing authority and trust… All in the early or middle stages of the buyer’s journey. But how do you know if it’s working? With all that content, traffic, and leads you’re generating, are you aware that you’re sitting on a gold mine of valuable data? Enter… Blog analytics. In this post, we’ll cover: What blog analytics are Why they matter What metrics to measure How to measure them (Hint: With tools!)  By measuring performance based on data, you can…

24 of the Best Free Stock Photo Sites to Use in 2020

Best Stock Photo Sites Negative Space Death to Stock HubSpot Picjumbo Stokpic CreateHER Stock Kaboompics Startup Stock Photos Freerange LibreShot nappy Fancy Crave Unsplash StockSnap.io The Jopwell Collection SplitShire Life of Pix Pexels Gratisography Jay Mantri ISO Republic PICNOI New Old Stock Pixabay I got the image above for free on Unsplash. Yet for some reason, many other publishers continue to push out cheap (and usually cheesy) stock photography to serve as a representation of their brand. The truth is, high-quality stock photos don’t have to come hand-in-hand with a hassle or high price tag. To prove it, we’ve compiled…

Total Addressable Market (TAM): What It Is & How You Can Calculate It

In college, I interned at a MarTech company that sold email marketing optimization software. With their software, brands could finally gain visibility into their email program’s deliverability rate or inbox placement, which most email service providers, like Constant Contact or MailChimp, can’t do. The business’ largest revenue stream was a channel partner program that enabled email service providers to sell my old company’s software to their own customers. And one day, at an all-hands meeting, our CEO showed us a slide that listed every single email service provider we partnered with and the amount of customers they all had. He…

The Ultimate Guide to Landing Pages

As you browse and maneuver around the internet, you visit landing pages all the time. A landing page can be the designated page you’re taken to when you click on an ad. It can also be the page that follows a call-to-action button or serve as the homepage of a website. Regardless of how you “land” on a landing page, its purpose is to encourage you to convert to a lead or customer. For that reason, landing pages are uniquely powerful components of a business’s digital marketing strategy. What is a landing page? A landing page is a website page…

Location Data + Reviews: The 1–2 Punch of Local SEO (Updated for 2020)

Posted by MiriamEllisGet found. Get chosen. It’s the local SEO two-step at the heart of every campaign. It’s the 1-2 punch combo that hinges on a balance of visible, accurate contact data, and a volunteer salesforce of consumer reviewers who are supporting your rise to local prominence. But here’s the thing: while managed location data and reviews may be of equal and complementary power, they shouldn’t require an equal share of your time. Automation of basic business data distribution is the key to freeing you up to focus on the elements of listings that require human ingenuity — namely, reviews…

20 Tools for Creating and Delivering Amazing Presentations

If you’re in business, you need to know how to create captivating presentations. Whether you’re trying to convince your boss to support a new campaign, talking with a prospect to close a deal, or building a new piece of marketing collateral, you need to know how craft a presentation that won’t put people to sleep. The best (and easiest) way to do that? Use the right tools to create and deliver your presentation. If you’re not sure which tools to use, look no further than this blog post. We’ve compiled our list of the top presentation tools for sales and…

24 Quotes About Social Media to Inspire Your Marketing Strategy

With all the algorithm updates, changing content preferences, and memes sprouting up on social media, it can be more challenging to adapt your social media marketing strategy than it was acclimating to the awkwardness of puberty. Despite its perpetual evolution, though, social media will always have one constant — people. For the most part, human behavior has stayed the same for thousands of years, which means the principles of psychology are unwavering. So if you want to succeed on social media, you need to focus more on the people using it than the trends changing it. To help you develop…

5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving

When Thanksgiving rolls around, there are a few questions that we don’t exactly look forward to hearing: “When are you getting married?” “When am I getting grandchildren?” “Have you been moisturizing?” And yet, none of those oh-so-polite questions even come close to the complexity of explaining what, as an inbound marketer, you actually do for a living. It’s not that inbound marketing requires a long, drawn-out answer — after all, it can easily be described in 44 words. But explaining it requires some fundamental knowledge of how technology, marketing, and the internet work. You know, the things that your grandparents…

Behind the SEO: Launching Our New Guide — How to Rank

Posted by Cyrus-ShepardSeven years ago, we published a post on the Moz Blog titled “How to Rank: 25 Step Master SEO Blueprint.” From an SEO perspective, the post did extremely well. Over time, the “How to Rank” post accumulated: 400k pageviews200k organic visits100s of linking root domainsDespite its success, seven years is a long time in SEO. The chart below shows what often happens when you don’t update your content. Predictably, both rankings and traffic declined significantly. By the summer of 2020, the post was only seeing a few hundred visits per month. Time to update We decided to update…