As a leader in a large organization, you often have little time or bandwidth to focus on the scope or activities of individual functions.  Your job is to make sure that the whole ship moves at the right speed and in the right direction, and that your direct reports are paying appropriate attention to their roles and the activities under their purview. For the most part, that probably works fine.  But one function in particular not only can benefit from added Chief Executive Officer attention, it also can magnify and deepen CEO impact when it comes to making sure the…

Page Authority 2.0: An Update on Testing and Timing

Posted by rjonesx.One of the most difficult decisions to make in any field is to consciously choose to miss a deadline. Over the last several months, a team of some of the brightest engineers, data scientists, project managers, editors, and marketers have worked towards a release date of the new Page Authority (PA) on September 30, 2020. The new model is exceptional in nearly every way to the current PA, but our last quality control measure revealed an anomaly that we could not ignore. As a result, we’ve made the tough decision to delay the launch of Page Authority 2.0….

Why Consumers Sign Up for Webinars [New Data]

In 2020, brands are leveraging virtual events more than ever. And, although some marketers once believed that “webinars were dead,” many are now rethinking that statement as they find themselves scheduling and promoting this exact type of event. Webinars, or online events often modeled like a class or seminar, often include a lesson, slide deck, interactive elements such as polls, and, occasionally, time for audience members to virtually ask questions. Because of their educational format, webinars can offer a number of great perks to brands. First, you can build a sense of credibility by hosting a webinar on a topic…

The 11 Best ClickFunnels Alternatives & Competitors in 2020

The marketing technology landscape is expanding rapidly, and it’s becoming cheaper and easier for marketers to run powerful campaigns on their website or other channels. So, if you want to build a powerful inbound marketing engine, what do you need? Well, first off, you need a website. It also helps to have dedicated landing pages, sales pages, splash pages, and lead capture forms. Additionally, you’ll want messaging tools like email, push, or SMS to communicate with your leads and prospects. All of these tools are invaluable in helping you build powerful inbound marketing systems and predictable revenue. To help consolidate…

How to Craft Brand Messaging Your Target Audience Will Love

As a consumer — and a marketer — one of my favorite brands to watch is Taco Bell. In the last five years or so, Taco Bell has begun making strides in its brand messaging. The brand has reinvented itself on social media, introducing a new, bold personality. With its food, packaging, marketing campaigns, events, philanthropic efforts, and interior design, Taco Bell reinvented itself into a full on lifestyle brand. Doing this — telling a compelling brand story through messaging — isn’t easy. Marketers need to have an entire brand identity to communicate what their business does, what it’s about,…

My 8 Best Local SEO Tips for the 2020 Holidays

Posted by MiriamEllisImage credit: DoSchu “No place like home for the holidays.” This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. I can’t think of another year in which it’s been more important for local businesses to plan and implement a seasonal marketing strategy extra early, to connect up with customers who will be traveling less and seeking ways to celebrate at home. Recently, it’s become trendy in multiple countries to try to capture the old Danish spirit of hygge, which the OED defines as: A quality of coziness and comfortable…

How to Detect and Improve Underperforming Content: A Guide to Optimization

Posted by SamuelMangialavoriContent, content, and more content! That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Don’t believe me? Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. But why is it that content is now dominating the SEO scene?…