Reporting on Ranking Changes with STAT’s Google Data Studio Connectors

Posted by ipfisterSince Moz released the new Google Data Studio Connectors for STAT, you might be wondering how to best implement them for your reporting strategy. My colleagues at Path Interactive and I absolutely love how granular you can get with your reports in STAT, and finally having the ability to cleanly and effectively pull those reports into Data Studio (the tool we use for our own reporting) is a godsend. While the Historical Keyword Rankings connector reports on rank over time, it may not be as obvious how to report on rank change over time. In this post, I’ll give you step-by-step guidance…

When I was getting married, one of the main tools that helped me in my planning was Pinterest. In fact, that’s usually the number one place I go to when I’m planning a party. However, Pinterest isn’t just used for event planning. You can use the social media platform as a way to market your business, drive traffic to your website, and increase sales. I’m not the only one who goes to Pinterest when I need new ideas. In fact, more than 200 billion pins have been saved on Pinterest. And 90% of weekly Pinners make purchase decisions on Pinterest….

How Big Is the Gender Gap Between Men and Women in SEO?

Posted by NicoleDeLeonTo anyone working in SEO, it’s fairly evident that this is a male-dominated industry. Although there are powerful women SEOs in the field (like Moz CEO Sarah Bird, for example), if you glance at a conference speaker lineup or peruse the bylines on search-related blogs, you’ll see that those who identify as female are few and far between. A recent list of the 140 most influential SEOs featured 104 men and just 36 women.  So how big is the gender gap? And how does it translate to tangible things like pay and job titles? To find out, we…

Discover Your Writing Genius: 8 Tips for Doing Your Best Work in 2020

As marketers, it can be difficult to continue to produce high-quality content when we don’t feel creative or inspired. And it can be especially challenging when we’re on a tight deadline.  Henneke Duistermaat, writer and founder of Enchanting Marketing, knows the feeling well — as she describes it in her latest infographic, we often believe writing simply means creating “great stuff”, when in reality, it entails research, multiple revisions, messy first drafts … and even time for procrastination.  Fortunately, there are strategies you can implement to relieve the pressures of writing, get outside your comfort zone, and befriend your inner…

What Is Phishing and How Can You Protect Your Business From an Attack?

Staff at MacEwan University, a school in Edmonton, Canada, received an email from a major vendor stating they had recently changed their electronic banking information and needed payments to be sent to a new account. Assuming their trusted business partner was just going through some changes, the university complied and transferred three payments to the new bank account within a span of 10 days. But four days later, MacEwan University received a phone call from this same vendor asking them why they hadn’t paid their fees yet. Perplexed by the call, the university told them they had just transferred the…

11 Ad Design Tips to Help Your Brand Cut Through the Noise

Before your copy can persuade an audience to buy your product, your design must persuade them to buy your copy. In advertising, your design catches your audience’s eye and points their attention to your copy. Then, it’s your copy’s job to hold your audience’s attention. To help grab people’s attention in your advertisements, we’ve put together a list of seven ad tips, supported by examples, that’ll help give you ad design ideas to your brand cut through the noise.  Advertisement Design Tips Read on to learn how to craft creatively refreshing ads that will convert your audience into customers. 1….

No two computer viruses are the same, but the worst ones can enable cyber criminals to steal your most personal information, destroy your data, and even damage your computer’s hardware. Macs and PCs both have built-in firewalls that help shield your computer from malicious cyber attacks, but if you want an extra layer of protection, you can purchase and download a personal firewall. Check out the following personal firewalls to figure out which one is right for you. 5 of the Best Personal Firewalls for Mac and Windows 1. McAfee LiveSafe Price: $104.99 Per Year For an Unlimited Amount of…

Nowadays, account security is a major concern for companies and their employees. It can pose a major threat to your employer if you’re hacked — if someone hacks your Gmail account, for instance, he will have access to company contacts, as well as your calendar, Google Docs, Google Sheets, and other private company information. For this reason, Duo Mobile and other two-factor authentication apps have risen in popularity. Two-factor authentication (or 2FA) is a safety process you can enable on any of your devices, including your iPhone, Mac, Gmail account, or social media accounts like Facebook. Here, we’re going to…

Let’s Make Money: 4 Tactics for Agencies Looking to Succeed – Best of Whiteboard Friday

Posted by rjonesx.We spend a lot of time discussing SEO tactics, but in a constantly changing industry and especially in times of uncertainty, the strategies agencies should employ in order to see success deserve more attention. In this popular (and still relevant) Whiteboard Friday, Russ Jones discusses four essential success tactics that’ll ultimately increase your bottom line. Russ also delved into the topic of profitability in his MozCon Virtual presentation this year. To watch his and our other amazing speaker presentations, you can purchase access to the 2020 video bundle here.   Click on the whiteboard image above to open a high-resolution version in a new tab!…