10 Content Marketing Analytics Tools That Finally Do What You Need

70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. These points emphasize the need for a strong content marketing strategy. A strategy is only as good as its tools. If you have a winning strategy, but unreliable resources to pull it all together, your plan might fall apart at the execution level. The challenge isn’t creating a strategy, but rather, finding the perfect tools to help you manage and work through your plan. You need tools to provide accurate metrics, the insights that will inform better decisions, and…

What I Learned From Counting Every Marketing Agency in America [4 Takeways]

It’s a defining human impulse — the desire to quantify the world around us. And given the pending 2020 U.S. Census, it seems a fitting time to contribute. Recently, my team did just that: Like our astronomic ancestors under ancient skies, we looked outward and began to count. What did we count? Every marketing agency in America. Sort of. Truth be told, it would be foolish to declare an exact tally. Our source was online listings, so there’s plenty of margin for error. Some agencies get gobbled up by competitors two weeks after you count them. Others shutter in the…

Should You Test That? When to Engage in SEO Split Tests

Posted by PortentThis blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. What I want to cover here is understanding the right times to run an SEO split-test, and not how you should be running them. I run a CRO program at an agency that’s well-known for…

This post is a part of Made @ HubSpot, an internal thought series through which we extract lessons from experiments conducted by our very own HubSpotters. Have you ever tried to bring your clean laundry upstairs by hand, and things keep falling out of the giant blob of clothing you’re carrying? This is a lot like trying to grow organic website traffic. Your content calendar is loaded with fresh ideas, but with every web page published, an older page drops in search engine ranking. Getting SEO traffic is hard, but keeping SEO traffic is a whole other ball game. Content…

Adding video to your content strategy: The impact to traffic and rankings.

Our original content strategy was simple: combine a blog with a newsletter. Post an article, send an email and stay top of mind with our audience. Things have changed since 2007, but the idea of combining channels is still at the heart of the most effective content strategies. Smart marketers combine influencers and SEO, social media and PR, etc. Also central to most content strategies is the idea of reformatting content, in which the content is adapted from one format into another. Smart marketers turn webinars into podcasts, articles into infographics, etc. With a new focus on these concepts, we’ve…

The notorious virus curve is finally flattening or even going down. Countries, cities, and businesses are gradually reopening after weeks of lockdown. Regardless of where you are based or what stage of quarantine your organization is going through, this “back to new normal” transition is key for the future of your team. Employee communications naturally play a central role in this transformative process.

Help Us Improve: The 2020 Moz Blog Reader Survey Is Here

Posted by morgan.mcmurrayIt’s been a few years since we last asked you to tell us what you love (and don’t love so much) about the Moz Blog, and since then our company, our industry, and our world have undergone massive shifts.  With so much having changed, we wanted to be sure we’re still living up to the high standards we set for this blog, and that we’re still providing as valuable an experience as we can for you all. That’s where you come in today. To help us serve you better, please consider going through the survey below, which asks about…

In April 2020, I attended the two-hour special “ACM Presents: Our Country”. In my pajamas with a bowl of popcorn, I was able to watch Miranda Lambert, Thomas Rhett, and Florida Georgia Line perform from their own living rooms. And, while the show didn’t have the same top-notch special effects as past country awards shows, it still managed to deliver exactly what I wanted: live country music. In 2020, many companies have needed to pivot to virtual conferences. HubSpot is no exception — for the first time in nine years, INBOUND, an event hosted by HubSpot, will not be held in-person….

7 Steps to (Effectively) Branding Your Business on a Budget

In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture. But there’s often confusion around its meaning in business. What does it entail? Should you hire an expert? Most of all — branding is expensive, right? Not exactly. As it turns out, there are some creative ways to brand your business effectively without a ton of cash. And while it can require an investment of time, the ROI won’t go unnoticed — in some cases, it can actually help you save money, while also growing your…