Your Blueprint to Create the Perfect Content Marketing Strategy

Creating content can feel discouraging. For instance, you might spend hours producing something that’s amazing, only to get little engagement, traffic, or leads. What’s more, later, you’ll have to explain that ROI to your boss — talk about a dreadful workday. If you’re feeling frustrated or burnt out with your content creation process, you’re in luck. Here, we’ve created a complete blueprint to a successful content marketing strategy. In this post, I’ll walk you through the different aspects of the content blueprint and why each facet is so important for marketers to include in an overall strategy. For more information…

When I first started editing articles for HubSpot’s Marketing Blog, I honestly figured it would be the easiest part of my job. I imagined it would go something like this: I’d open a clean, nearly ready-for-publication Google Doc, skim it for the occasional missing comma or broken link, and be done with the whole editorial process before I had time to finish my coffee. As any editor is well-aware, this couldn’t have been further from the truth. In reality, I’d argue editing takes up about 30% of my work week — and, while it requires different skills than content creation,…

Employee satisfaction is critical for more than just glowing Glassdoor reviews — it can also greatly impact your company’s long-term growth. When employees are happy, they’re more likely to be productive and engaged at work. To produce exceptional results, then, it’s critical your team feels fulfilled at the office. But, while you might think you have a pulse on your employee’s satisfaction, there’s a chance you’re not seeing the whole picture. To find out whether your employees are truly happy and engaged at work, send out an anonymous employee satisfaction survey. 9 Employee Satisfaction Survey Questions That Will Reveal A…

The 18 Best Advertisements & Ad Campaigns of All Time

I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one “best” advertisement of all time — which is why there are 18 in this post instead. What makes these some of the best ads of all time? Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows…

One of my favorite movies is “School of Rock,” which also happens to be one of 2003’s best films. In the movie, Jack Black poses as a substitute teacher at a private school, and, after noticing the students are musically talented, he turns the 10-year-olds into a fully-fledged rock band. When assigning roles to the students, such as “lead singer,” “lead guitarist,” and “keyboardist,” he approaches the class president and deems her band manager because she had the organization skills needed to help the band run smoothly. “Summer,” he says, “You’re in charge of the whole thing.” I think of…

5 Common Objections to SEO (& How to Respond) – Best of Whiteboard Friday

Posted by KameronJenkinsWith marketing budgets taking a hit under the economic strain of COVID-19, advocating for the value SEO can bring to a struggling business is a new take on an old battle. This popular Whiteboard Friday episode by Kameron Jenkins covers five common objections you’ll hear to SEO and how to counter them with smart, researched, fact-based responses — an important skill to brush up on now more than ever. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, everybody. Welcome to this week’s edition of Whiteboard Friday. My name is Kameron…

Why HubSpot’s Director of Analytics Wants You to Make Data More Human

Reporting and attribution have revolutionized marketing in every industry. Marketing data allows businesses to make more informed decisions about their audiences’ needs, challenges, and interests.For years, demographic reporting has done wonders for marketers. Data points such as age, ethnicity, gender, location, education, and employment have informed marketing teams and heightened the impact of campaigns across the board.Unfortunately, there’s only so much that demographic data can tell us about the people searching for and purchasing our products and services.2020 is the time to make data more human. Key Takeaways & Expert Insights Humanizing a historically inhuman component of marketing (such as…

The MozCon Virtual 2020 Initial Agenda

Posted by cheryldraperIt’s the question that’s been on plenty of people’s minds: What’s up with MozCon this year? We’re happy to report that 2020’s MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now MozCon Virtual, an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home. Today, we’re here to tell you all about it — changes, challenges, nitty-gritty details, who’s speaking and what you’ll learn, and…

24 Data-Backed Reasons to Personalize Your Marketing

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. We’ve seen for years that emails which are personalized to the recipient do better than their generic counterparts. But perhaps what he could not have anticipated was just how much consumers have come to expect personalization at every stage in their buying process. In truth, nearly three-fourths of respondents in the national poll expressed frustration at content that does not recognize them and adapt to their interests. “These results [indicate] that…