What is Twitter Spaces? [+Why Marketers Should Care]

Throughout the last few months, Twitter’s been experimenting with a new feature called Twitter Spaces. And now, the highly-discussed feature is finally available to all account holders with more than 600 followers. Spaces, which allows Twitter users to listen to and participate in public audio conversations, entered its beta test shortly after the launch and $100-million valuation of the app Clubhouse — which similarly offers an audio chat room experience. Now, as Clubhouse’s user base continues to grow, and marketers begin to experiment there, many brands with solid Twitter followings are also beginning to pay more attention to the brand possibilities of…

25 of the Best Free WordPress Themes for Bloggers in 2021

As a blogger, you want your website to reflect your unique voice and style. You also want visitors to have a positive experience navigating your site — that is, reading posts with ease, searching for topics of interest, and discovering other content that makes them excited to return. A WordPress blogging theme can help you achieve the exact look, feel, design, and layout you envision, without the need for coding. We’ve curated this list of our favorite free WordPress themes for bloggers like yourself — in no particular order — to consider using for your website. 1. Astra Astra is…

What Is Attribution Modeling and Why It’s So Important

As a marketer, you know how many avenues there are for your prospects and customers to interact with you throughout the buyer’s journey. These avenues refer to channels (e.g. PPC, your website, email campaigns, social media) and touchpoints (e.g. specific ads, blog posts, social media posts, emails). Marketing attribution modeling can help you determine the impact of all of those marketing efforts. Attribution Modeling In this blog post, we’ll talk about what attribution modeling is, why it’s important, the different types of attribution modeling, and some tools to help with the process. Let’s get started. What’s the purpose of attribution…

Running Into Issues in Shared Excel Sheets? Learn How to Lock Cells

Ever left something perfectly fine and came back to a total disaster? Any pet owner will probably say, “yes.” At work, the same can happen when collaborating on a shared document. It’s usually an accidental keyboard stroke that does it. Unless it’s done by your cat, in which case, it’s not accidental – it’s definitely sabotage. While a mistake like this is understandable, it can be frustrating and time-consuming to fix. When working on shared Excel sheets, you can prevent these mishaps altogether by locking cells and protecting your worksheets. Whether you’re working on an upcoming report or planning out…

You’re already well acquainted with the benefits of MozCon. Maybe you’re a MozCon alumnus, or you may have lurked the hashtag once or twice for inside tips. You’ve likely followed the work of some of the speakers for a while. But how are you going to relay that to your boss in a way that sells? Don’t worry, we’ve got a plan.

How to Conduct a Market Opportunity Analysis

I have most of my best ideas at 3:00 AM or in the shower. But turning those shower ideas into a business opportunity requires further investigation. That’s where market opportunity analysis comes in. While you and your team may have many new business ideas you want to explore, you don’t have time to head down every path. Some of those paths may even end up being dead-ends. How do you choose which ideas to pursue, and which ones to let go of? Market opportunity analysis can help you narrow down your options to the ones with the greatest potential. Who…

Lead Source: What Is It and Why It’s Valuable To Your Team

The more you know about your buyer personas, leads, and customers, the easier it is to effectively target them. This entails identifying the channels and platforms in which they spend their time and understanding their needs and challenges. It also means knowing how your leads find your business — how and by which method they come across your company. This is known as a lead source. Lead Source In this blog post, we’ll review the definition of a lead source, why lead sources are so important, common types, and best practices for managing and tracking them. Why do lead sources…

16 Free Project Management Software Options to Keep Your Team On Track

92% of U.S. workers feel that they could collaborate better with their colleagues. Managing multiple projects at once, delegating tasks, and collaborating across teams is difficult on a good day — but can become downright impossible when unforeseen obstacles get in the way. The data proves that project management is no walk in the park for most of us. When that impacts the business, it becomes an even bigger problem. Miscommunication and inefficiencies in your project management process can lead to confusing and stressful experiences for your employees. It can hinder your company’s ability to satisfy your clients’ needs or…

27 Truly Inspiring Company Vision and Mission Statement Examples

Think about those brands you purchase from over and over, even when there are cheaper options out there. Why do you choose the ones you choose? Do you usually fly on a particular airline? Do you buy your coffee from the same place every morning? Do you recommend a specific restaurant whenever out-of-towners ask for suggestions? Well, there’s a good reason for it. The reason we stay loyal to brands is because of their values. The best brands combine physical, emotional, and logical elements into one exceptional customer (and employee) experience that you value as much as they do. When…