39 Call-to-Action Examples You Can’t Help But Click

Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly. Each one of these signups is likely a result of an effective call-to-action (CTA). Think about it: If you hadn’t been drawn in by the copy or design of the CTA, or been guided so eloquently through your sign-up process, you would probably use a lot fewer apps and websites than you do now. It’s really important to guide your visitors through the buying journey using strategic CTAs. What a CTA…

Content Mapping 101: The Template You Need to Personalize Your Marketing

What is a Content Map? A content map is a plan to deliver the right content, to the right people, at the right time. Content mapping takes into account the characteristics of the person who will be consuming the content and their lifecycle stage. Marketers hear it all the time: The content you create needs to be personalized. It needs to be aligned with the wants and needs of your customers (and prospective customers). It needs to resonate with them. It needs to feel like it was created just for them. On its surface, this sounds like great advice. Personalization,…

In light of the evolving situation around the COVID-19 pandemic, the Australian Government has released a number of economic responses to support individuals, households and businesses and improve stability in this particularly volatile environment. With so much information being circulated, updated and changed so frequently, we wanted to provide a summary of the government’s response in a more easily digestible format. Below is a guide to the Australian government support that is currently available for: Individuals and households Businesses The flow of credit for businesses and lending institutions You’ll also find a summary of timings at the end of this…

When I was in college, I had a mentor during my summer internship. When we were talking about my career goals, I explained to her that I wanted to be someone who creates, distributes, strategizes, and promotes content. “It sounds like you want to be a content manager,” she said. I had no idea what she meant by that — I’d never heard of a content manager. Instead of asking her to clarify, I decided to smile and nod. But my curiosity was immediately sparked. After all, I had no idea there was a ‘perfect’ role out there for me….

11 of the Best Professional Bio Examples We’ve Ever Seen [+ Bio Templates]

Is your professional bio as good as it can be? In this article, we have nine real bio examples you should definitely compare yours to — and a series of free bio templates you can use to perfect it. Most people don’t think about their professional bio until they’re suddenly asked to “shoot one over via email,” and have approximately one afternoon to come up with it. That’s when we scramble, and our bio ends up reading like this: Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert…

Online Advertising: Everything You Need to Know in 2020

Have you ever double-tapped on an image on Instagram, reacted to a video on Facebook, or clicked a search result in Google, only to realize afterwards that it was actually an ad? Maybe you never realized it was an ad at all — you just thought it was a cute picture of a dog (guilty!). More than ever, ads can be contextual, relevant, targeted, and helpful in ways they never could before. In short, ads today are content. But the online advertising landscape is changing. New platforms, ad types, and targeting capabilities are popping up all the time. Let’s dig…

What Readers Want During COVID-19: B2B Edition

Posted by amandamilliganI couldn’t believe the response to my last post about coming up with content ideas in the B2C space during COVID-19. Thank you to all who read and commented — I truly hope it was helpful. One piece of feedback we received was an ask to see some B2B content ideas, which, frankly, is an excellent subject. At first I was stumped about how to determine this, but then I decided that a different tool could do the trick. Exploding Topics, the new tool by Brian Dean (Backlinko) and Josh Howarth, explores topics that are surging in popularity…

Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it’s up-to-date, innovative, and engaging for your customers, no matter when or how they intend to buy. After all, you’ve got more competition than ever. According to HubSpot’s Not Another State of Marketing Report, almost 70% of businesses are actively investing in content marketing in 2020. The first step to getting a leg up on the competition — and actively engage your audience — is to have a solid,…

6 Tips for Creating Content That Spreads Naturally

We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. But sometimes you get pure silence (or crickets 🦗) in response. Using social media and content to market your business isn’t a new concept, so doing the bare minimum won’t cut it. Don’t believe me? Think about how often content is shared across the web — for instance, there are over 2.45 billion Facebook users and over 500 million Tweets shared per day on Twitter — and that’s only two of the several popular…