As a marketer, promoting and driving traffic to your blog isn’t easy. It can feel like you’re talking into a void sometimes. We’ve all been there. However, there are almost 4.5 billion active internet users. Getting blog readers is all about promoting your content to the right people at the right place and the right time. So, how can you do that? To start, you’ll need to diversify your blog promotion strategy so you can get traffic from several sources. You can get generate traffic through content aggregators, social media posts, social bookmarking, or reciprocal sharing sites. Below, let’s review…

9 of the Most Inventive Interactive Marketing Examples We’ve Ever Seen

If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday — our blog posts look like print articles, our offers look like books, and our slide decks like look presentations. Relying on the content formats we used yesterday to educate and entertain our audience today is fine: Our audience is ultimately used to these mediums. At the same time, “fine” is not exceptional, and we’ve missed a huge opportunity to engage them at record levels because we glossed over the fact that screens and computers…

Where to Find Public and Private Small Business Funding in 2020

With the recent passing of a $2 trillion U.S. stimulus package, small business owners impacted by COVID-19 have been given options for low-interest loans, financial assistance, and other aid that can help them in this uncertain economic time. Aside from this stimulus package, a number of private, state and local institutions have also stepped up to provide aid, assistance, and loans to small business owners suddenly facing unforeseen challenges. With a number of different options emerging, small business owners might be asking themselves, “Which options am I eligible for?” and “Which funding option is right for my particular business?” To…

To aid small businesses and individuals impacted by the COVID-19 pandemic, the United States government recently passed three landmark acts, including the largest economic stimulus package in history. The Coronavirus Aid, Relief, and Economic Security Act (or CARES Act), passed March 27, directs more than $2 trillion to the U.S. economy. The history-making stimulus package allocates funds to citizens, relief-oriented aid, government departments, and businesses of all sizes. Notably for small businesses the package offers low-interest loan options, tax deferrals, and other financial aid opportunities to help companies stay in business during this time. The passing of the 800-page CARES…

Marketing in Times of Uncertainty – Whiteboard Friday

Posted by randfishOur work as marketers has transformed drastically in the space of a month. Today, we’re grateful to welcome our good friend Rand to talk about a topic that’s been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory. We hope you’ve got a cozy seat in your home office, a hot mug of coffee from your own kitchen Keurig, and your cat in your lap as you join us for this week’s episode of Whiteboard Friday. Video Transcription Howdy, folks. I’m Rand Fishkin, founder of…

8 Strategies for Writing Product Descriptions That’ll Generate Revenue

I’ll admit it — I love online shopping. Recently, I’ve been shopping online more than ever. And I’m not the only one. In fact, last year annual online sales were over $3 billion. In 2020, online sales are projected to reach $4.2 billion. That’s why product descriptions are more important than ever. As a marketer, it might be time to rewrite your product descriptions to increase online sales. Below, let’s review what a product description is and how to write one. Then, to help guide your own writing process, we’ll look at some examples and templates to get you started….

A Step-by-Step Guide to Advertising on Instagram

With 500 million active monthly users, Instagram offers a unique opportunity for marketers to reach their target audiences through ad campaigns. The other perk of advertising on Instagram? The ads can look almost no different than regular posts, making them much less invasive than other ad types. But setting up ads on any platform requires a lot of thought: What should your target audience look like? What should your copy say? What image should you use? There are a number of ads tools available that can help you create your ads and targeted audiences, but there’s still the more technical…

How to Reduce Page Weight on Your Website [Quick Guide]

When it comes to your website pages, size matters. The smaller the file size of a page, the faster it will load for anyone who requests it. And people do notice how long a page takes to load. In fact, according to data from Pingdom, 24% of users will abandon a site that takes four seconds to load, and 38% of users will leave the page if it takes five seconds. Not to mention, Google has admitted to using site speed in web search ranking, as faster sites tend to create happier users. Additionally, nowadays, plenty of searchers use their…