35 Podcast Stats That Advertisers Need to Know in 2020

If you’re trying to connect with younger audiences, like millennials or Gen Z, odds are you’ve thought about creating a podcast for your brand. I probably don’t need to tell you that podcasting takes time and effort. Not only do you have to figure out which topics will intrigue and captivate audiences, but you’ll also have to take time to book guests, record interviews, and build a solid recording space where you can create high-quality audio content. As a busy marketer, you want to make sure you’re going to get a good return on your investment before you start spending…

How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates]

You’ve probably heard how paramount blogging is to the success of your marketing. But it’s important that you learn how to start a blog and write blog posts for it so that each article supports your business. Without a blog, your SEO can tank, you’ll have nothing to promote on social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can’t consistently blog? Maybe because,…

As we all know, businesses are facing an unprecedented challenge with the global COVID-19 pandemic. Communicators are very much at the forefront of the response to this virus as every day new guidance is being issued by governments and health officials.

We all know the age-old expression, “There is more than one way to skin a cat.” Though I’ve never tried, I’m going to guess they’re right about that. Likewise, there are many different ways to build a high-performing, growth-focused marketing team. However, in my experience, I have found that there are six absolute must-have positions that the majority of best-in-class B2B companies employ. Particularly if you’re at a small business or startup, it’s important to think about building your team with these six roles first. Let’s go through how to build a marketing team, what these roles are and where…

The Ultimate Guide to Mastering the Basics of Effective Social Media Advertising

It’s hard to imagine any company today could be successful and experience substantial growth without advertising their product or service and brand on social media. Advertising is how businesses promote themselves and whatever it is they sell to their audience members — and with billions of people on social media, it’s clear why businesses choose to advertise and promote themselves through this medium. Social media advertising is a powerful marketing tactic that has the power to drive leads, boost revenue, increase brand awareness, and more. In this guide, we’ll talk about why it’s so effective, how to create a strategy…

A Beginner’s Guide to Ranking in Google Maps

Posted by Alex_RatynskiFor local businesses today, there are numerous different ways to market your brand online. The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?”  The answer: through Google Maps marketing. What is Google Maps marketing? Google Maps marketing is the process of optimizing the online presence of your brand in Google Maps, with the goal…

5 Brands That Let You Try a Product Before Buying It [What Marketers Can Learn]

Recently, I took a leap of faith, and bought leggings online. I was nervous because of the obvious: I couldn’t see the leggings in person or try them on in-store, and I wasn’t sure how the sizing worked. I didn’t want to pay for shipping and item tax without even knowing if I was going to love my purchase. During the checkout process, I kept thinking about how much I wanted to try the leggings on before I bought them, just to make sure I was making a good choice. The fear of not knowing made me hesitant to spend…

If your business has a web presence, odds are you support it with marketing tools — plural. If your marketing efforts rely solely on a single, siloed application, you’re selling yourself short. Digital marketing efforts are generally a sum of several parts — a collection of tools and resources that serve distinct purposes, complement one another, and ultimately work together to generate and convert leads. That “sum of several parts” is often referred to as a marketing tech stack. Let’s get some perspective on what that term means, which specific tools you can use to compose one of your one,…

We asked Brad Whitworth — ABC, SCMP, IABC Fellow and senior communications manager at Hitachi Vantara — about the biggest mistakes we make when it comes to internal communication. He said that one of the most common IC errors that communicators make is not customizing messages based on employees’ needs, habits and positions within the company. Here’s what he had to say: