The 7 Best Social Media Analytics Tools for Marketers in 2020

Social media is an undeniably powerful marketing tool in 2020. We’ve seen the stats that back up using social media as a legitimate business practice. And we’ve seen examples of companies that saw phenomenal ROI after a social media campaign. But how are marketers managing multiple social accounts, encouraging proper engagement, and analyzing and proving their social platforms ROI? With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. They collect data from connected accounts, such as engagement, reposts, and replies, and compile them into reports that…

If you’re a blogger, you’ve probably asked your editor “how long should this blog post be” more times than you’d care to admit. And most of the time, you’ll hear an answer that sounds something like this: “However long it needs to be.” There’s certainly a nugget of truth in there — you shouldn’t beholden yourself to a character count that’s either too low or too high. However, any experienced blogger will tell you that there is an ideal length or range for how long your blog posts should be, especially when you take certain criteria into account like your…

2020 Google Search Survey: How Much Do Users Trust Their Search Results?

Posted by LilyRayNYCWhile Google’s mission has always been to surface high-quality content, over the past few years the company has worked especially hard to ensure that its search results are also consistently accurate, credible, and trustworthy. Reducing false and misleading information has been a top priority for Google since concerns over misinformation surfaced during the 2016 US presidential election. The search giant is investing huge sums of money and brain power into organizing the ever-increasing amounts of content on the web in a way that prioritizes accuracy and credibility. In a 30-page whitepaper published last year, Google delineates specifically how…

Remember the TV show Mad Men? For many in my generation, it opened our eyes to what working in advertising was like in the 1960s. When the show began, ad executive Don Draper’s creative team was made up of only men, there were nearly no HR policies to protect employees in the workplace, women with creative aspirations were stuck behind secretary desks, and everyone smoked in the office. Clearly — and luckily — workplaces have drastically changed. Today, I work with a diverse team to develop creative content for the HubSpot Blog. While I mostly work in-office, I occasionally write…

How to Actually Generate Leads on TikTok [Infographic]

As a marketer, you’ve likely heard the buzz around popular social platform TikTok, which now has 500 million monthly active users and is the third-most downloaded app globally. The video-based social app has incredible potential for marketers, particularly since it’s so popular with the Gen-Z and millennial demographic. But, despite its potential, many marketers are unsure how to approach marketing on the app. Some brands are already making headway on TikTok, of course — for instance, Chipotle has over 55K fans on TikTok, while the NBA has an impressive 5.1 million. But, despite a few early adopters, most marketers still…

Internal communication is the cornerstone of every business. It impacts employees’ understanding of the business, performance, satisfaction and engagement. But building great internal comms doesn’t happen overnight. It’s all about building trust and insightful conversations in the workplace. It requires time, commitment and two-way relationships. We’ve asked Priya Bates, IC expert and President at Inner Strength Communication Inc. to tell us about the analogy she uses to describe internal communication — internal communication like a marriage. Here is what she had to say:

Help! My Brand Went Viral: 16 Small Brands That Made It Big

When you think of viral marketing, your mind probably wanders to that Oreos “You can still dunk in the dark” tweet, which garnered an enviable 40,000 retweets and Facebook likes during 2013’s Super Bowl power outage. Or perhaps you think of the Dove “Real Beauty Sketches,” a video with more than 67 million views to date. When these global brands go viral, it’s not a huge surprise. Global brands have agencies and well-staffed marketing teams standing by to handle the good, the bad, and the ugly that can result when they go viral. But what happens to the little guys?…

10 Free Project Management Software Options to Keep Your Team On-Track

59% of U.S. workers say communication is their team’s biggest obstacle to success, followed by accountability. Managing multiple projects at once, delegating tasks, and collaborating across teams is difficult on a good day — but can become downright impossible when unforeseen obstacles get in the way. Miscommunication and inefficiencies in your project management process can lead to confusing and stressful experiences for your employees, and hinder your company’s ability to satisfy your clients’ needs or hit end-of-year goals. This can lead to major losses over time. Fortunately, there are plenty of free project management software options to keep your team…

The Rules of Link Building – Best of Whiteboard Friday

Posted by BritneyMullerAre you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Happy Friday, Moz fans! Welcome to another edition of Whiteboard Friday. Today we are going over the rules of link building. It’s no secret that links are one of the top three ranking factors in Google and…