How to Design A Blog: The 13 Best Practices of the Top 100+ Marketing Blogs

So much is written about blog content. Much less is written about the container of that content. But the design and structure of the blog are a big part of your visitors’ experience. If we are thoughtful when we design the blog templates, we can create a better experience for our readers. The content will be easier to find, easier to read, easier to share, easier to sign up and get more. There are two templates on every blog: the blog main page template and the blog post detail template. They hold everything in your content marketing together. We looked…

The Ultimate Guide to Writing a Cover Letter

Nowadays, companies have a computerized system that puts resumes through an online scanner which will automatically reject some applicants and push other applicants through depending on their qualifications. So, What does this mean for you as a job seeker? Well, the cover letter attached to your application is more important than ever. Have you been asked to attach a cover letter to your job application? Perhaps you’re struggling to write one that lands an interview or have no clue what one is at all. Whichever situation you’re in, we’ve crafted this ultimate guide to cover letters. You’ll find out how…

The Beginner’s Guide to Brand Pillars

Although the practices of marketing and branding have been around for centuries, the industries started to shift in the 1990s. The digital age came about and companies began to market their brands more than their products with the goal of giving their company a personality. As a millennial born in the early 90s, I grew up at the same time as the digital revolution. In fact, millennials have a reputation for spending all day on their phones and being lazy. However, I’d argue that as the digital age and technology began to evolve, so did society’s work expectations. Businesses, and…

13 of the Most (& Least) Successful Brand Extensions to Inspire Your Own

I was in awe of Hailee Steinfeld’s performance after watching her in The Edge of Seventeen. Her performance was so good that it earned her a Golden Globe nomination for Best Actress. But what amazes me about Steinfeld isn’t her acting prowess. It’s that she’s also just as accomplished as a singer. Steinfeld has collaborated with some of the most famous musicians like Zedd, Florida Georgia Line, and Alesso to produce three hit songs that have all reached the Billboard Hot 100 record chart. Although Steinfeld is mainly known for her acting chops, her singing abilities bolster her esteem as…

How to Build a Website: 2 Methods, 9 Easy Steps, & 35 Amazing Tips

Studies show that 76% of consumers research a business online before visiting in person. That means having a website is as necessary for companies today as having a phone number. Maybe you’re starting a new business venture or developing your personal brand. Or, maybe you’re looking to update your company’s outdated website. Whatever the case, creating a new website can feel overwhelming, particularly without technical expertise or a budget for web developers. We’ve put together a comprehensive, step-by-step guide to creating a website. Best of all, you won’t need a coder, web designer, or big budget to create one —…

The Ultimate Guide to Starting a Minority-Owned Business [+ Expert Tips]

COVID-19 presented more challenges than one for businesses, and the pandemic took an even more tremendous toll on minority business owners. With minority business owners experiencing a cash crunch, not many could secure loans to keep their doors open. In 2020, 400,000 small businesses decided to permanently close due to the effects of the pandemic — many of which were in underserved communities. Whether you’re in the idea phase or already established, this guide will help you get your minority-owned business off the ground. Before you dive into this guide, check out this blog on how to start a business if you’re…

Why People Visit YouTube & How to Engage Them [New Data]

YouTube is the second largest website globally with over 2 billion global users. Still, despite its huge audience, it can be challenging to gain engagement on your videos. Ultimately, to gain views, likes, shares, and even subscribers, your content will have to engage at least part of YouTube’s huge audience while fulfilling their needs. But, if you’re just starting on YouTube, or struggling to grow your strategy, you might not know what the platform’s audience wants just yet. To help marketers learn more about YouTube’s huge user pool, and their interests, I asked nearly 300 consumers: “Why do you most…