How To Make a YouTube End Screen [+ Templates & Examples]

While certainly a source of entertainment, YouTube is also an incredible platform for marketers to use, especially since it is the second-largest search engine in the world. Its users take action based on the videos they see, as 70% of them report buying from a brand after seeing their content on YouTube. Aside from product purchases, how do you keep viewers interested in your channel and watching more videos? End screens. In this post, we’ll explain what an end screen is, outline how to create one, share high-quality examples from existing channels, and recommend template options that you can use…

How To Design An Annual Report [+ Template & Examples]

An annual report offers a comprehensive overview of your business’s yearly operations. As the content in these reports is heavy-hitting, it’s essential to present it in a way that helps your audience understand and visualize your successes. These reports also incorporate various design elements that support your metrics and create a unique, creative, and visually appealing story of your business activities. In this post, we’ll outline annual report design best-practices, provide a template you can use to create your own, and go over examples of annual reports from other businesses that you can use for inspiration. What is an annual…

How To Make a Sitemap: 12 Tips for SEO, Keywords, UX and Content

We’ve planned, designed and built more than 1000 websites since 2001. On those projects, we’ve developed our own best practices for creating sitemaps. Here you can see some of the thinking that informs the process. Here’s how to make a sitemap for a high-performing website… Wait, what’s a sitemap? There are actually three kinds of sitemaps with three completely different functions. A sitemap for visitors: A sitemap is a page with a list of links to all the pages on a site, usually found through a link in the website footer. This is the original. A sitemap for search engines:…

10 Benefits of Consistent, High-Quality Content Marketing

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Why? Content marketing has been proven to deliver resounding success. As one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales, content marketing is a mission-critical growth method for most businesses. Below, let’s review content marketing — the benefits of producing consistent, high-quality content, and how to measure success. According to the State of Inbound report, content creation is a top priority for 53% of marketers. Moreover, on average, content marketing accounts for 29% of B2B marketing budgets….

What Is a Breakout Session? [+ How To Plan Your Own]

Having gone to many meetings, I can definitely say that I sometimes get overwhelmed. While I enjoy the content being discussed, I can feel tired and wish for a break to decompress before throwing my mind back into absorbing the information. I’m sure I’m not alone in these feelings, that many of us want to absorb all we can while still having the opportunity to temporarily disconnect and let our minds wander. What we’re looking for is a breakout session, where meeting hosts understand and accommodate for the need to take a break and specifically carve out time for them….

Paid Social Media: Worth The Investment?

Social media advertising spend is expected to top $47.9 billion in 2021. That’s nearly 20% of the total expected advertising spend by all North American businesses this year. The amount of money spent on paid social media ads has been steadily climbing since 2019, and now, with businesses preparing to spend nearly a fifth of their ad budgets on this pay-to-play promo, it’s clear that social media ads are becoming a staple in marketing strategies across small and large businesses. Ultimately, paid social media helps with targeting audiences and driving sales just as organic social media does. The advantage to…

How great would it be if you had a panel of successful entrepreneurs and business leaders you could turn to whenever you needed help getting unstuck, or needed a daily dose of inspiration? Fortunately, that’s exactly what the new Masters of Scale Courses App offers — expert advice from some of the world’s best and brightest minds, guided by Reid Hoffman. The first course is all about The Mindset of Scale. Here’s what I learned from the first two lessons. 1. Ask “Why not?” and “What if?” Start by asking two important questions — “Why not?” and “What if?” —…

A Marketer’s Quick Guide to Dynamic Ads

Remember when you’d go to the mall, see something you liked, but then leave without it? Then you’d leave the mall and think about it the whole drive home, wondering if you made the right decision until you forgot about it. That was until you saw someone else with the exact item we wanted. Ah, the good ol’ days. Today, you can’t leave an item in your cart without it following you everywhere online. Who do we have to thank for that? Technically, a lot of people – marketers, retargeting tools, Al Gore’s internet – but for the purpose of…