2021 Local SEO Success: Expert Tips & Predictions

Posted by MiriamEllis“We are here to awaken from our illusion of separateness.” ― Thích Nhất Hạnh, Buddhist teacher Image credit: Maulvi My warm New Year’s greetings to all local business owners and local SEOs reading my column today. Add to this my sincere sentiments of solidarity for what we went through together in 2020 — we won’t soon forget it, and our stories from the journey contain important teachings for our market and industry. I often find that the best local SEO takeaways sprout from the real-world anecdotes of colleagues and friends, and you’ll find those here today along with…

8 Inclusive Advertising Tips for 2021, According to Microsoft’s Head of Inclusive Marketing

Advertising can help create a direct connection between consumers and your brand, and is a critical component of marketing. And inclusive advertising can yield dramatic results and increase brand trust, loyalty, and better overall brand perception. In fact, 64% of people said they are more trusting of brands that represent diversity in ads, and 85% of consumers said they will only consider a brand they trust. Advertising that works hard for your company has never been more important as we come off the heels of a challenging year affecting all businesses. However, there is one concept that rang true for us all…

How the HubSpot Blog Generates Leads [+ How Yours Can, Too]

It’s hard to believe that if the HubSpot Blog were a person, it would currently be in high school. That’s right – for well over a decade, content has been published on the HubSpot Blog to help hundreds of millions of readers discover best practices in the areas of marketing, sales, customer service, website development, agency work, and general business best practices. Behind the scenes, our team also thinks about how we can convince as many readers as possible to become leads and access more information, tools, and resources from HubSpot – and anyone who has worked on lead generation…

11 Social Media Calendars, Tools, & Templates to Plan Your Content

What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. You could improvise all three, but it’s better to have a plan for what direction you’re heading — especially when developing your social media content strategy. By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. And with so many social networks to manage and publish on, it’s important to stay organized and have a plan for when and what you’re going to share on these platforms. The Benefits of Using a Social Media Content Calendar We’re all…

Posted by Cyrus-ShepardHappy new year, readers! We’re back with a brand new season of Whiteboard Friday episodes for your viewing pleasure.  First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. He’s also included a bunch of helpful resources for your reference in the transcription below!  Watch and enjoy, and as always, leave your questions and your own suggestions in the comment section.   Click on the whiteboard image above to open a high resolution version in a…

How to Design a Process Infographic (And Where to Find Templates)

Have you ever wished you could just use a picture to explain a process instead of words (or your hands)? A process infographic could be just what you need to show your audience how to do something or how a process works. A well-designed one can establish you as an authority on whatever subject you choose to cover — whether you’re trying to show how your business’s coffee is sourced or train the new hire remotely. Even better, they’re easy to create using a template or from scratch, meaning you can get started on one today. What is a process…

When it comes to growing your brand and boosting your revenue, social media matters. Here’s why: More than three billion people worldwide now have social media accounts, and 54% of those users leverage social media to research products. The biggest challenge? Finding the right platform for your social media posts where you can connect with your ideal audience. While many businesses leverage sites like Facebook, Instagram, and Twitter to promote their content and increase conversion rates, there’s also a case to be made for more business-focused frameworks like LinkedIn. In this comprehensive guide to LinkedIn sponsored updates we’ll tackle the…

An outdated website won’t represent your brand well. Web design experts recommend a site redesign every 2-3 years to keep up with web standards and design trends. This can often be accomplished with a simple facelift or re-skin. However, in some cases, you may be up against a site migration. The end result of a site migration may include a cleaner interface, a new or improved user experience, an easier editing experience, and more. However, the choice to migrate your website should not be taken lightly. If executed poorly, you could end up with status code errors, negatively impacted SEO…