Experts Share Their Top 8 Holiday Email Marketing Tips for 2020

Ready or not, the holidays are right around the corner. And that means it’s time for email marketers to start planning one of their biggest email campaigns of the year. To help you prep for all the holiday madness to come, the team at Uplers asked a group of seasoned email experts and industry insiders to share their insights on Holiday Email Marketing Tips and Trends for 2020. Check out their advice for holiday email trends below, and get inspired to tackle your company’s holiday campaign with style. The Top 8 Holiday Email Marketing Tips of 2020 1. Start planning…

An SEO’s Experience in 2020: Opportunities and Challenges

Posted by desordiIt would be downplaying it to say that 2020 has been a whirlwind of a year. Many digital marketing companies packed up their office spaces in February, and employees — from the C-Suite to entry-level — had to adopt a new working style many were not accustomed to. While few digital workers were previously able to work from home, the industry — and the world as a whole— had to adjust to full-time remote working during the coronavirus pandemic. Luckily, as SEOs and digital marketers, we have great experience in pivoting and adjusting our working styles and strategies,…

Now that 2020’s global pandemic has taught most of the world how to live and work completely from home, marketers planning their 2021 strategy are asking one big question: “Will this uncertain time change the way people spend money?” McKinsey — which recently polled consumers in over 48 countries about their 2020 spending habits — says, “Yes.” One of the biggest findings in the McKinsey study was that 75% of consumers have changed brands at least once during the pandemic. McKinsey’s research also noted four other key shifts in consumer spending behavior that could majorly impact brands in the near…

A micro niche is a business offering that’s highly specific. You may also encounter the term sub-niche to describe these laser-focused products or services. Micro niches drill down from niches, which are already segmented out from a larger market. Here are a few quick examples to clarify the difference between a market, a niche, and a micro niche: Market, outdoor gear; Niche, camping supplies; Micro Niche, high-end mountaineering tents Market, tech; Niche, social media platforms; Micro Niche, social platforms targeted to specific interests, such as Ravelry for knitters Market, beauty supplies; Niche, cosmetics; Micro Niche, organic vegan cosmetics Micro niches…

I can distinctly remember being extremely excited to attend a presentation from a speaker whose book I had read and loved in class. Unfortunately, the speaker was not as engaging as I’d hoped, and I found myself getting bored and distracted. Marketers know better than anyone that capturing audience attention goes hand in hand with keeping people engaged. If people are bored, their thoughts will drift somewhere else, and you’ll miss out on the opportunity to impact their behavior. This is true regardless of the marketing medium, from advertisements to presentations. That being said, marketers need to create effective ways…

The 5 Types of Social Media and Pros & Cons of Each

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience. The list of social media platforms is growing, and well-known platforms like Facebook are always evolving and adding new features. With a greater and greater need for a social presence and an overwhelming amount of platform choices, it can be hard to pick which social channels to use. You might not want…

The recent COVID-19 pandemic has changed how we think about a lot of things. From the size of our weddings and special events to the comfort level of our pajamas and stay-at-home clothes, we’ve reconsidered the size, shape, and necessity of many, many elements in our lives. Work is one of these elements, if not the main one. We’ve asked ourselves (and our employers) questions like: “Can I get as much done at home as I would in the office?” “How do I stay connected to my team if we’re all remote?”, and “Is it really necessary to have as…

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing.  If you haven’t yet considered expanding your existing social media strategy, you may be missing out on valuable channels for advertising. In this post, we’ll give brief explanations of the importance of social media for business, as well as outline eight ways that marketers can leverage social media to meet business goals.  Why is social media important for business? If you’re new to social media in general, there are social media certification courses you…

Posted by amandamilliganYour brand has probably used content marketing to generate awareness and engagement, but have you tried tangential content?  In this brand new episode of Whiteboard Friday, Amanda Milligan of Fractl is here to walk you through what tangential content is, why it’s useful, and how to create it.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi. My name is Amanda Milligan. I’m the Marketing Director at Fractl, an agency that helps brands build their organic growth. Today I’m going to talk to you about one of the…