When (and When Not) to Outsource Link Building

Posted by Alex-THave you ever outsourced link building? How did you like the experience? To be honest, mine was terrible. Allow me to share my story. When I had a typical 9-to-5 job as a marketing director at SEMrush, we made a decision to get more links from the top resources in our segment. We ended up hiring an agency to help us build these links. The agency was charging us an outrageous $13K a month, but, unfortunately, the high price didn’t equal quality. They weren’t capable of writing anything meaningful, not to mention publishing their content on trustworthy industry…

How do you win brand visibility in a crowded market without overspending on resources? For SaaS companies, content marketing is, in many ways, the most powerful opportunity to achieve growth and outshine competitors. It’s no secret the SaaS market is highly saturated – some would even say polluted. In fact, nearly 60,000 software companies are listed on the G2 Crowd across over 700 verticals as of 2020. Additionally, startups don’t have the luxury of being unique anymore. They must be better – not just different – from competitors if they want attention and sales. Whenever brands come to me with…

Interactive Infographics: A Picture of the Premise, Tools, & Process

The infographic is one of the most effective mediums content marketers have at their disposal. It’s a format that allows you to create content that’s compelling and compulsively shareable without sacrificing utility and thoughtfulness. But there are some cases where normal infographics just don’t cut it. So what can you do to elevate them? Is there a way to make them that much more gripping and intriguing? If you’re asking yourself those questions, you might want to consider making your infographics interactive. Here, we’ll go over what an interactive infographic is, learn what it takes to make one, see some…

Twitter, launched in 2006, is a microblogging social media site where users create short-form content, known as tweets, to share with others. Users who have an account can post their own tweets and interact with others.  Unlike other social media platforms, Twitter is often where breaking news is shared by individual users, rather than notable businesses. Users take to their personal accounts and tweet about their experiences, like when a 5.9 earthquake struck Virginia in 2011. It was first reported by individuals on Twitter who sent out 40,000 tweets related to the incident, all in less than a minute.  Twitter…

How to Write About Your Professional Background

A great way to share more about your background is to have a prepared document, like a professional bio. A professional bio can be shared with prospective employers, your colleagues, included in your social media profiles, used for speaking engagement announcements, or used as an author bio on a blog. Writing about your professional background for the first time may feel challenging or awkward, but it doesn’t have to be. Here, we’ll explore some tips to help you feel more comfortable when writing your own professional bio. Let’s dive in. What is a professional background? A professional background is a…

9 Social Media Trends Marketers Should Watch in 2021 [Data + Expert Tips]

As we near the end of 2020, one thing is certain: We’ve spent a lot of time on social media this year. But, our increased connection to social media isn’t at all shocking. In March, as countries implemented stay-at-home orders due to the global pandemic, Statista reported a 21% uptick in monthly social media usage. Throughout the year, consumers have not only continued to use social channels to catch up with loved ones, but they’ve also embraced them for product research, the latest news coverage, and hours of mindless entertainment.  Now, as the world hits 3.6 billion social media users…

How to Make Money on YouTube, According to 3 People Who Do

Every day, over one billion YouTube videos are watched around the world. And they’re not just being watched — they’re being devoured. In fact, the average YouTube mobile viewing session by any one viewer is roughly 40 minutes. If only there was a way to make money off of a website people spend so much time on … As a matter of fact, there is! A few ways, actually, and the proof is in the people (and businesses) who’ve cashed in on their video strategy. Who’s making content worthy of a nearly hour-long visit to YouTube? Well, YouTube isn’t just…

6 Ways to Support Black-Owned Businesses During the Holidays

2020 has presented unprecedented challenges for businesses. COVID-19 has forced most to pivot their strategies online and adapt to a growing digital landscape. While some have been able to stay afloat, others haven’t been as successful and many have had to close their doors permanently as a result. Black-owned businesses have been disproportionately impacted by the global pandemic. In the United States, 26% of Black-owned businesses closed their doors permanently between February and May of 2020, compared to 11% of white-owned businesses. That’s why, this holiday season, HubSpot is joining Google, the U.S. Black Chambers, Inc., and other companies participating…

Image Link Building — Best of Whiteboard Friday

Posted by BritneyMullerLast week, we took you into the future with SEO expert Britney Muller to explore link prospecting in 2021. This week, we’re going back in time — all the way to 2017 — for her concrete advice on an important part of building links: image link building. Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. Let’s dive in!  Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz…