A Non-Designer’s Guide to Visual Hierarchy [Best Practices + Examples]

Ever click on a website, take one look and say “Hm, that’s going to be a no” while you look for the exit button? For me, it’s usually because of three reasons: the site looks outdated, crowded, or hard to navigate. Bad design can keep your target audience from gaining any interest in your brand. That’s why it’s important to understand the key design principles that will help you draw your audience in, keep them on the page, and generate conversions. Here’s an easy guide on a specific design principle: visual hierarchy. We’ll cover all the elements that contribute to…

16 Benefits of Branding & Co-Branding

In more ways than one, branding is a pillar of success. It helps you develop a set of features unique to your business, like a logo and brand name, which allows customers to come to know your brand and associate it with what you have to offer. Branding is impactful in and of itself, but co-branding brings additional opportunities and benefits to businesses that engage in it. In this post, discover the advantages that come from generating brand individuality for your business, and the added benefits that come from co-branding with a partner. 1. Branding is often the deciding factor for…

The 15 Best WordPress Themes for Podcasters in 2021

The number of podcast listeners in the United States is expected to reach 100 million by 2024. (For context, there are 82.7 million listeners in 2021.)  Podcasts provide a source of convenient and intimate entertainment that’s only continuing to grow in popularity. While today’s most popular podcasts might vary significantly in terms of their content and hosts ( among other things ), they all share at least one thing in common — they each have their own website where fans can check out their latest episodes and seasons, info about live shows, biographies about the podcast’s hosts, and more details….

The 10 Best Storyboarding Software of 2021 for Any Budget

Today, video can help marketers do a lot of things — it can help you explain your product or service, it can increase traffic to your website, and it can even convince people to purchase a product. 94% of people watch explainer videos to learn about a product or service. Even if you have a powerful written content strategy, if you don’t use video, you’re losing traffic to more video-heavy competitors. Your business is probably already using video marketing, but are you planning your videos for optimal success using storyboarding software? Or are you drawing shots by hands or writing…

How to Create a Profitable Amazon Marketing Strategy for 2020

Amazon is everywhere. There’s no getting around it: From small sellers to large enterprises, getting your products noticed — and purchased — means you need a marketing strategy that lets you make the best use of this online ecommerce behemoth. Today’s consumers use Amazon as their first point of contact for finding almost any type of product information. In fact, 63% of online shoppers go to Amazon to start searching for products. But with so many products available from multiple sellers with varying shipping options and discounts, it’s easy for your brand to get passed over by potential buyers. Bottom line?…

HTTP Error 403 Forbidden Messages: What They Are & How to Fix Them

Imagine this – you’ve recently created a new website to host your content, and you’re excited to see it go live. You can’t wait to dive into SEO and begin ranking for keywords and attracting an audience to your brand. But then a friend emails you and says, “Hey, is there a reason I see this when I click on your website? ” Image Source Undoubtedly, a “403 Forbidden” message is cause for immediate concern. How many potential viewers are you losing, as they come across your website to find this message? Fortunately, there are a few quick-and-easy solutions to…

Dwell Time is the SEO Metric You Need to Track

This morning, I made a quick Google search. When the results page loaded, I spent time clicking through the first page of websites to find what I was looking for. When I didn’t find my answer, I clicked back to that results page to look at the next one. This process took me through to the bottom of the page until I refined my search and started the process again. I didn’t know it at the time, but I was actually contributing to a powerful metric — dwell time. When we talk about metrics, we tend to focus on demographics….