18 Webinar Promotion Tips to Guarantee Nobody Misses Your Next Webinar

Here at HubSpot, we know a thing or two about webinars. We set the Guinness World Record for largest online marketing seminar in 2011, hosted webinars with partners such as Facebook, LinkedIn, and Unbounce, and we’re able to host and promote in-house because of the modern marketing team we’ve built. No matter how great the content of your webinar is, though, it doesn’t mean much if there’s nobody there to hear it. So what do you do to ensure people actually, you know … show up? Turns out, there are at least 18 things you can do to get people aware…

Employee motivation is defined as the level of energy, commitment, persistence and creativity that a company’s workers bring to their jobs. It goes without saying that higher employee motivation leads to better engagement and productivity. Unsurprisingly, employee motivation has become one of the top priorities for most businesses.

How to Create 10x Content — Best of Whiteboard Friday

Posted by randfishHave you ever tried to create 10x content? It’s not easy, is it? Knowing how and where to start can often be the biggest obstacle you’ll face. In this oldie-but-goodie episode of Whiteboard Friday, Rand Fishkin talks about how you can develop your own 10x content to help your brand stand out. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about how to create 10x content. Now, for those of you who might need a refresher…

When I went to college, it was the first time I truly interacted with a bunch of people who were completely different from me. I grew up in Orange County, an almost infamously undiverse, homogeneous place. It was during college that I was able to broaden my horizons and I quickly realized how important diversity is to every area of life whether it be education, or even business. In fact, did you know that companies in the top quartile for racial and ethnic diversity are 35% more likely to have financial returns greater than their industry mean? Additionally, findings show…

79 Marketing Tools and Software for Every Business & Budget

In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. How is it possible to keep up with them all? As a marketer myself, I often wish I had a better sense of all of the tools available to me — and what sets each of them apart — so I can make more informed decisions on how to create and optimize content. Luckily, I have the privilege of working on a team of 150+ other marketers who specialize in different functions than I do….

Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy

With a ranking as one of the top ten most popular sites on the internet, Reddit is undoubtedly an intriguing channel for advertising purposes. However, the site can often seem intimidating, and perhaps even too random to create a cohesive advertising strategy. Plus, since its primary purpose is to expose viewers to the top-trending content of the moment, Reddit users are notoriously anti-marketing. Regardless of its challenges, its potential advantages proved too good an opportunity to pass up. At HubSpot, we decided to implement a strategy to see for ourselves whether Reddit can serve as a promising channel for the…

How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide

When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels, and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.” Virtual conferences have become a popular medium to develop and reach large audiences. From marketing to recruiting and sales to education, businesses in various industries have realized hosting online events are far cheaper than an in-person event — thus making it cheaper to build awareness around a brand. We’re going to get into a lot, but by the end of this post, you’ll see the value in…

Scaling Content Marketing Without Sacrificing Quality, The Ultimate Playbook

Obviously, your company wants to grow. The entire purpose of any business is to get larger and generate more profit. One of the best ways to do that is through content marketing. You’ve heard that content is vital to success, and that’s why having a content marketing strategy is important for businesses in 2020. As your company scales, your content marketing is going to as well. It’s vital that you maintain content quality while increasing production. Unfortunately, in this competitive and fast-paced environment, shortcuts become all too common for B2C and B2B marketers alike. But that can’t be allowed to…

Have you ever considered holding a unique and fun business event for your target audience and customers? An event with engaging content, interactive exercises, and networking — all with the potential of improving your brand awareness, converting more leads into paying customers, and boosting revenue? While the idea for and potential results of this event are great, you also may have thought, “… it’s impossible to host this event — our base of customers, colleagues, and members of our professional networks are spread out all over the world.” What if I told you that you can host this event and…

21 Examples of Successful Co-Branding Partnerships (And Why They’re So Effective)

Everyone has loyalties to their favorite brands, but there’s a good chance your favorite products are the result of two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey’s to include chocolate syrup in its signature brownie recipe. There’s something brilliant about that co-branded product: It’s a fun way to marry two classic brands into one delicious experience for fans of baking and chocolate alike. In fact, these brands still create new co-branded products to this day. Co-branding is a strategic marketing and advertising partnership between two brands…