Creative agencies are at the heart of the campaign process for their clients. Did you know that over 75% of agency marketers believe that they directly influence revenue? From this stat, it’s easy to see that, whether your agency specializes in advertising or branding, you’re actively helping clients reach their revenue goals. But maybe your agency hasn’t been growing as much as you’d like. If you’re finding that you’re having trouble gaining qualified leads and sticking out from competitors, you’ve come to the right place. Growing your agency happens from the inside. In this post, we’re going to talk about…

Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

Posted by DaisyQI hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in some cases, like forcing yourself to show up at the gym at 5:00 p.m. when you’d much rather call it a day. But if you’re going to try and stand out in the very crowded search results page, you won’t stand a chance. The reality is, it’s hard The web is overrun with companies…

Why You Need a Responsive Web Design and How to Do It [+ Examples]

The insights from this article came from the HubSpot Academy’s Free Website Optimization Course. Take the full course to learn more about responsive design and how to optimize your website’s performance. Across the world, over 50% of total internet activity is done on mobile devices. Desktops follow behind with a little over 45% of total internet activity, and tablets make up the rest. Today, with so many people surfing the web from their phones, it’s essential to offer a great mobile website experience. Without it, you can’t cater to the majority of internet users, and are likely missing out on…

Since launching over a decade ago, WhatsApp has gained popularity all over the world. As the chat app’sglobal user-base has continued to expand, so has its platform. After adding features like group chat and video capabilities, the platform quickly became a place where brands can directly interact with consumers. In 2019, due to WhatsApp’s booming popularity, it launched one of its biggest features yet:a specialized app called WhatsApp Business. This app, which passed five million active users in its first year, is quite similar to the consumer version of WhatsApp. However, it allows companies to create a public business profile…

17 Blogging Mistakes to Avoid in 2020, According to HubSpot Bloggers

Sometimes, when I tell people that I blog for a living, they roll their eyes. “That’s so easy,” they say. “You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!” That’s when I roll my eyes. See, people are quick to deem blogging as a no-brainer job. But when they actually sit down to write their first couple of posts, it hits them: This is way harder than I thought. Like any person starting a new job, they mess things up. That’s okay — it happens to pretty much every new…

My interest in sales and marketing alignment best practices started when our Latin American sales team grew a ton in just a few weeks. Suddenly, communication between Sales and Marketing (nicknamed “smarketing”) was much harder to get right. When we were a smaller team, I could meet one-on-one with each salesperson and talk about how we could help generate more (and better) leads … but that wasn’t scalable as we grew. I needed help. To learn what other marketers were doing to work efficiently with their sales teams, I scheduled meetings with several members of our field and channel marketing…

Help Us Improve: The 2020 Moz Blog Reader Survey

Posted by morgan.mcmurrayIt’s been a few years since we last asked you to tell us what you love (and don’t love so much) about the Moz Blog, and since then our company, our industry, and our world have undergone massive shifts. With so much having changed, we wanted to be sure we’re still living up to the high standards we set for this blog, and that we’re still providing as valuable an experience as we can for you all. That’s where you come in today. To help us serve you better, please consider going through the survey below, which asks…

With a purchasing power of more than $143 billion, Gen Z is expected to shake up the retail industry. Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor. For example, while millennials enjoy primarily shopping online, Gen Z — an age group which is even more connected to technology — surprisingly prefers shopping in stores. Additionally, while millennials and past generations were more loyal to brands, Gen Z is more interested in buying products that will…

8 Modern Tips for Marketing to Millennials

You’ve seen the articles lamenting the death of certain industries and changing consumer attitudes, all paying tribute (negatively or positively) to a certain generation born in the 80s and 90s. It seems that journalists love to write about Millennials and marketers love to analyze them. Why, though?  Boomers hold 57% of the wealth in the U.S. and are at peak buying power. With that in mind, is there a reason we never seem to stop hearing about Millennials? Why Millennials Are Important to Marketers As Millennials enter their 30s and 40s, often with student loans or young children, they haven’t…