How to Get Backlinks in 2020 [Series] – Whiteboard Friday

Posted by BritneyMullerLink building is never-ending in SEO, but a little creativity and smart tactics can help you ferret out great link opportunities from their hiding spots. In this episode of Whiteboard Friday, Britney Muller kicks off a series on modern link building (including the sage advice: let people choose their own anchor text!) Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we are going to be looking at the easiest ways for you to get backlinks to your…

When I woke up this morning, I groggily shuffled to my kitchen, where I made a distressing discovery: I was out of coffee grounds. Suddenly full of energy, and wanting to remedy the situation as quickly as possible, I frantically ran to my desk, opened my laptop, and typed “ground coffee beans” into Google. I received numerous results: coffee alternatives, drip coffee beans, coffee bean blends, listicles about coffee grounds, and even a list of nearby coffee places. But even though I was given all of this information, I still hadn’t found what I needed. So, I continued. After scrolling…

How to Hire a Freelance Web Developer

So your company is growing. Things are exciting. Everyone is motivated and ideas are coming in from left and right. Then it happens. You say something along the lines of, “Wouldn’t it be cool if we could build [revolutionary idea here]? It would cut costs/generate a ton of new leads/change the way we operate.” The team is rallying around the idea, the boss is giving you the wink and the gun, everything feels right in the world — until the dread hits. Who’s going to build it? Hiring your first freelance developer can seem difficult, but it doesn’t need to…

The Perfect B2B Website Service Page: 13-Point Checklist

This checklist is for B2B brands that sell a high-end service. If you meet these two criteria, this is for you: You offer premium service to other businesses You sell to companies, not consumers. You’re B2B. And your services aren’t cheap. Yours is a premium service. You are not the lowest price in the market. There are multiple decision-makers Your buyers are making a “high consideration” decision. There are several people involved in the sales process and it can take weeks to decide on a provider. The B2B marketing website is critical in driving demand through clarity and trust, through…

10 Social Media Calendars, Tools, & Templates to Plan Your Content

What do cross-country road trips, wedding speeches, and social media marketing have in common? You could improvise all three, but it’s better to have a plan for what direction you’re heading — especially when developing your social media content strategy. By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. And with so many social networks to manage and publish on, it’s important to stay organized and have a plan for when and what you’re going to share on these platforms. In this post, we’ve rounded up some of the most helpful…

How Our Marketing Team Used Sprint Planning While Working Remotely

This post is a part of Made @ HubSpot, an internal thought series through which we extract lessons from experiments conducted by our very own HubSpotters. As marketers at HubSpot, we’re constantly tasked with driving cross-functional projects towards launch. A recent challenge we’ve faced is having to do this remotely and entirely online. We’ve had to adapt our meeting structure and technology stack to create highly engaging and productive team meetings to make progress on our marketing campaigns. If you’ve also had to remotely meet with your team to make big decisions on a project, you’ve probably faced similar challenges….

Download the SEO’s Local Search Cheat Sheet!

Posted by MiriamEllisWhat a juggling feat your SEO agency pulls off every day! On your best days, you’re keeping: Team members and clientsAll the moving marketing parts…in constant, useful motion. On your worst days, though, mistakes happen when: Communication breaks downStandard procedures aren’t understood company-widePeople feel rushedNo local SEO agency or in-house SEO wants to waste time and resources on a scenario like building a GMB listing for a business model that’s ineligible, pushing out incorrect NAP because it wasn’t vetted by the right department, or having to contact a client multiple times because the onboarding process wasn’t thorough enough…

10 Ways to Make Your Blog Post Interactive

Static marketing content is as outdated as print-only newspapers. Just as day-old newspapers become litter in the streets, static digital content is useless to the average reader. With such an inundation of static marketing content, one piece hardly stands out from others, meaning brands blend and ideas fade. Readers crave the dynamic nature of interactive digital content. An ion Interactive study measured the success and general feeling from marketers regarding interactive content. In terms of effectiveness, 93% of marketers say interactive media is great at educating buyers; 88% say it’s effective at differentiating brands, whereas static was found to be…

The Ultimate Guide to Content Distribution

Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so. But great content is a waste if your audience doesn’t know it exists. Content distribution is an integral part — if not the most important part — of your content strategy. This guide will equip you with the tools you need to distribute the content you create. By the end, you’ll be able to build a content distribution strategy that gets your content in front of — and consumed by — your audience. Today, social media plays a…